Marketing Strategies of Handicraft Products in a Developing Economy PDF Download
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Author: Sheikh Bashir Ahmad
Publisher:
ISBN:
Category : Handicraft
Languages : en
Pages : 216
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Book Description
Study of handicraft industry, Jammu and Kashmir.
Author: Sheikh Bashir Ahmad
Publisher:
ISBN:
Category : Handicraft
Languages : en
Pages : 216
Get Book Here
Book Description
Study of handicraft industry, Jammu and Kashmir.
Author:
Publisher:
ISBN:
Category : Economic development
Languages : en
Pages : 148
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Book Description
A quarterly journal of excerpts, summaries and reprints of current materials on economic and social development.
Author: Rebecca Reubens
Publisher: Taylor & Francis
ISBN: 1040124526
Category : Architecture
Languages : en
Pages : 473
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Book Description
Traditional crafts have been an essential part of Indian history, culture and life. This handbook looks at craft as both a cultural artefact that reflects people’s worldviews, indigenous practices and traditions, as well as a source of income generation and development that is inclusive. India’s rapid development has meant a breakdown of traditional economies, and including craft production-to-consumption systems. Meanwhile, there is a call to action from different factions to protect, revive and reinvent craft, because the inherent sustainability of the systems that underpin it are essential for the sustainability of India and her people. Against this backdrop, this book examines the current landscape of craft in India—its production and marketing in different parts of India, the incorporation of innovation and technology, the push for sustainability and equitability in the handicraft ecosystem and promising government policies that have proved beneficial for craftspeople. It also discusses various challenges that artisans, micro-entrepreneurs, and marketers face working in the space. With contributions from leading experts in the field of design, activism, policy, education, cultural heritage and entrepreneurship, this volume provides a comprehensive and in-depth picture of the history, economics and future of craft and its relationship with sustainability. An authoritative resource on Indian craft, this handbook will be useful for scholars and researchers of sustainable development, development studies, architecture, design, heritage studies, cultural studies, political economy and public policy.
Author: Pei-Luen Patrick Rau
Publisher: Springer Nature
ISBN: 3031359461
Category : Computers
Languages : en
Pages : 588
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Book Description
This three-volume set of CCD 2023, constitutes the refereed proceedings of the 25th International Conference on Cross-Cultural Design, CCD 2023, held as Part of the 24th International Conference, HCI International 2023, which took place in July 2023 in Copenhagen, Denmark. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings volumes was carefully reviewed and selected from 7472 submissions. The papers of CCD 2023, Part III address topics related to cross-cultural design in arts and creative industries, in cultural heritage, in immersive and inclusive learning environments, as well as cross-cultural health and wellness design.
Author: Léo-Paul Dana
Publisher: Springer Nature
ISBN: 3030823032
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
In handicrafts and artisanal products, industry has witnessed both a technological shift and a renewed interest among customers, especially after the challenges and limitations of mass production became evident under the COVID-19 pandemic. This book portrays the worldwide development of this trend, the nature of entrepreneurship in these industries, and the unique challenges and opportunities that entrepreneurs face. The book shows how these businesses are gaining a resurgence due to customers preferring ethical, regional, and climate-friendly options to fulfill their needs. The chapters focus on artisan entrepreneurs' contribution to society by not only creating businesses, but also in terms of tourism development. The book reiterates that artisan entrepreneurs enable crucial cultural connections with tradition due to their affinity to a region, city, village, or community. Small business and entrepreneurship researchers as well as policymakers in the cultural sector would benefit from this book.
Author: International Trade Centre UNCTAD/WTO.
Publisher: WIPO
ISBN: 9291372641
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Author:
Publisher: TRIDEV
ISBN:
Category :
Languages : en
Pages : 36
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Book Description
Easy and brief steps are explained here to learn the process to draft a business plan by an example .
Author: Somprakash Bandyopadhyay
Publisher: Taylor & Francis
ISBN: 1000175898
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
This book develops and examines the concepts and strategies for rural empowerment through the formation of a community-driven social knowledge management (SKM) framework aided by social technology. The framework is aimed at mobilizing knowledge resources to bridge the rural–urban knowledge divide while securing rural empowerment using digital connections and social collaborations built on strategies of self-sustenance and self-development. With key empirical findings supplemented by relevant theoretical structures, case studies, illustrative figures and a lucid style, the book combines social technologies and social development to derive a social knowledge management platform. It shows how the proposed SKM framework can enhance knowledge capabilities of rural actors by facilitating connection among rural–urban entities through formation of purposive virtual communities, which allow social agents to create, modify and share content collaboratively. The volume brings forward diverse issues such as conceptual foundations; bridging the rural–urban knowledge and information divide; issues of information and knowledge asymmetry; a knowledge-theoretic perspective of rural empowerment; knowledge capability, freedom of choice and wellbeing, to provide a comprehensive outlook on building a knowledge society through digital empowerment. This book will be useful to scholars and researchers of development studies, rural sociology, management studies, IT/IS, knowledge management and ICT for development, public policy, sociology, political economy and development economics. It will benefit professionals and policymakers, government and nongovernment bodies and international agencies involved with policy decisions related to application of technologies for rural development, social workers and those in the development sector.
Author: Adi Journal On Recent Innovation (AJRI)
Publisher: ADI Publisher
ISBN:
Category : Science
Languages : en
Pages : 108
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Book Description
AJRI is a reputable Scientific Publication Media aim to foster research findings that concentrates towards recent innovation and creativity to support advancement in global civilization and humanity. AJRI Journal published two times a year (March & September) by Asosiasi Dosen Indonesia (ADI) Publisher. AJRI Journal invites all manuscripts on Multidisciplinary topics.
Author: George Tesar
Publisher: Routledge
ISBN: 1135096198
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
