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Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 251
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Book Description
Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 251
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Book Description
Author: National Agricultural Library (U.S.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1338
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Book Description
Author: United States. Bureau of Foreign Commerce
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 144
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Book Description
Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author:
Publisher:
ISBN: 9780835229852
Category : Periodicals
Languages : en
Pages :
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Book Description
Author: J. Richard Blanchard
Publisher: Univ of California Press
ISBN: 0520328736
Category : Science
Languages : en
Pages : 748
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1981.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 576
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 272
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Book Description
Author: CQ Press
Publisher: CQ Press
ISBN: 1506334008
Category : Reference
Languages : en
Pages : 1071
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Book Description
Washington Information Directory is this essential one-stop resource for information on U.S. governmental and nongovernmental agencies and organizations. This thoroughly researched guide provides capsule descriptions that help users quickly and easily find the right person at the right organizations. Washington Information Directory offers three easy ways to find information: by name, by organization, and through detailed subject indexes. It also includes dozens of resource boxes on particular topics and organization charts for federal agencies and NGOs. With more than 10,000 listings, the 2016-2017 edition of Washington Information Directory features concise organization descriptions and contact information for: Federal departments and agencies Congressional members, committees, and organizations Nongovernemental and international organizations Courts and judiciary organization As well as contact information for: Governors and other state officials U.S. ambassadors and foreign diplomats Nearly 200 House and Senate caucuses
