Author: James F. Burke
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 340

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Book Description

Author: Marc Mancini
Publisher:
ISBN: 9781949667042
Category :
Languages : en
Pages : 202

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Book Description
Thinking about a career in travel? Or perhaps you're already a travel professional, but would like to polish your sales and service skills. Maybe you're a student in a travel training program who wants a preview of how to do your job right.No matter your goals, Connecting with Customers: How to Sell, Service, and Market the Travel Product will help you get there.Connecting with Customers features several unique elements:?It compares sales and service excellence practices in the travel and hospitality industry with more familiar examples from other fields.?Because it was written as a textbook-workbook, it features all sorts of thought-provoking application activities, diagnostic self-assessments and other dozens of other elements that turn it an interactive experience.?It's written in a style that's casual, accessible and a pleasure to read.Through interactive exercises, vivid examples and engaging prose, author Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs of today's consumers. You'll learn how to:?Adapt the six fundamental steps of sales to the travel environment?Reveal the seven secrets of great customer counseling?Implement 15 best practices used by the world's most acclaimed service providers and that can be applied to the travel and hospitality industry?Apply the six major phases of the marketing cycle?Create a results-driven marketing plan?Decide which types and aspects of e-commerce will help you sell better?Serve the needs of niche markets, corporate travels, group departures and moreConnecting with Customers will help you achieve a deeper understanding of not only what sales, service and marketing practices the travel and hospitality business shares with other industries, but also how it differs from them in fundamental ways.

Author: Kelly Monaghan
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
The $300 billion travel market offers unparalleled opportunities to earn money and free trips while sharing your love of travel with others. This award-winning book provides step-by-step guidance on setting up a home-based agency, making bookings, finding and keeping customers, and maximizing income. Extensive bibliography, complete subject index, and resources section included.

Author: DEVASHISH. DASGUPTA
Publisher: Pearson Education India
ISBN: 9788131731826
Category : Hospitality industry
Languages : en
Pages : 304

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Book Description

Author: Paul Brunt
Publisher: Routledge
ISBN: 9780750630825
Category : Marketing research
Languages : en
Pages : 0

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Book Description
Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies

Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490

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Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Author: Victor T.C. Middleton
Publisher: Routledge
ISBN: 1136379800
Category : Business & Economics
Languages : en
Pages : 501

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Book Description
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Author: François Vellas
Publisher: Bloomsbury Publishing
ISBN: 1349274860
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.

Author: Edward J. Mayo
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 314

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Book Description

Author: Dotty Oelkers
Publisher: Cengage Learning
ISBN: 9780538442855
Category : Education
Languages : en
Pages : 320

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Book Description
Tourism marketing is more than just beautiful brochures. TRAVEL AND TOURISM MARKETING draws from the National Marketing Education Standards to deliver you the most up-to-date and industry-specific information available. No matter which branch of the tourism industry you're preparing for, get the best marketing textbook available with TRAVEL AND TOURISM MARKETING. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.