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Author: William R. King
Publisher: Routledge
ISBN: 0429727194
Category : Social Science
Languages : en
Pages : 168
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Book Description
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Author: William R. King
Publisher: Routledge
ISBN: 0429727194
Category : Social Science
Languages : en
Pages : 168
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Book Description
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Author: Ashish Arora
Publisher: MIT Press
ISBN: 0262261367
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.
Author: United States. Congress. House. Committee on Science, Space, and Technology. Subcommittee on Science, Research, and Technology
Publisher:
ISBN:
Category : Government information
Languages : en
Pages : 418
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Book Description
Author: Dan Zarrella
Publisher: Wiley
ISBN: 9781118138274
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques. Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 428
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Book Description
Author: Geoffrey Campbell-Platt
Publisher: John Wiley & Sons
ISBN: 0470673427
Category : Technology & Engineering
Languages : en
Pages : 581
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Book Description
Food Science and Technology, Second Edition is a comprehensive text and reference book designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. The book is supported by the International Union of Food Science and Technology and comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers, and researchers from across the world. All authors are recognized experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organizations. All chapters in this second edition have been fully revised and updated to include all-new examples and pedagogical features (including discussion questions, seminar tasks, web links, and glossary terms). The book is designed with more color to help enhance the content on each page and includes more photos and illustrations to bring the topics to life. Coverage of all the core modules of food science and technology degree programs internationally Crucial information for professionals in the food industry worldwide Chapters written by subject experts, all of whom are internationally respected in their fields A must-have textbook for libraries in universities, food science and technology research institutes, and food companies globally Additional interactive resources on the book's companion website, including multiple choice questions, web links, further reading, and exercises Food Science and Technology, 2nd Edition is an indispensable guide for food science and technology degree programs at the undergraduate and postgraduate level and for university libraries and food research facilities.
Author: National Science Foundation (U.S.)
Publisher:
ISBN:
Category : Federal aid to research
Languages : en
Pages : 320
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 320
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Book Description
Author: Liu Zhongbo
Publisher: Taylor & Francis
ISBN: 1040149502
Category : Social Science
Languages : en
Pages : 91
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Book Description
This book examines science and technology policies in China over time and explores the development of scholarly communication through the lens of the political economy of communication. Despite political censorship and restrictions on the production of academic knowledge in China, the number of scholarly publications has skyrocketed over the past 20 years. By explaining these seemingly contradictory phenomena, this study provides insight into the complex landscape of scholarly communication in China, shaped by the government in collaboration with commercial publishers. The book examines the dynamic relationship between the state and the market, including their key players, which determines the production and dissemination of academic knowledge. From a political economy perspective, it investigates how the academic governance complex, a system that intertwines communication, politics, and economics, has been established in China. It then discusses the impact of this system on the production of academic knowledge in the country. The title will serve as a key reference for academics, researchers, and students interested in the intersection of communication studies, librarianship, and political science, particularly those focusing on China's academic knowledge production and scholarly communication.
Author:
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 108
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Book Description
