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Author: Gunjan Saxena
Publisher: Edward Elgar Publishing
ISBN: 1784710881
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Author: Gunjan Saxena
Publisher: Edward Elgar Publishing
ISBN: 1784710881
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Author: Jean Vasile, Andrei
Publisher: IGI Global
ISBN: 1522598391
Category : Business & Economics
Languages : en
Pages : 573
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Book Description
Promoting rural entrepreneurship is a necessary step to limit the negative effects of classical agricultural policy based on a linear process and attracting secondary resources to the economic process. The analysis of agricultural policy and rural development in conjunction to entrepreneurship in terms of production may represent a further step in understanding the role and importance of diversifying the rural potentials in contemporary economies. The Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies is an essential publication of academic research that examines agricultural policy and its impact on shaping future resilient economy in rural areas and identifies green business models and new business patterns in rural communities. Covering a range of topics such as entrepreneurship, product management, and marketing, this book is ideal for researchers, policymakers, academicians, economists, agriculture professionals, rural developers, business investors, and students.
Author: Bernard Lane
Publisher: Routledge
ISBN: 1351620304
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
This book describes, analyses, celebrates and interrogates the rise of rural tourism in the developed world over the last thirty years, while explaining its need to enter a new, second generation of development if it is to remain sustainable in all senses of that word. Contributors include 29 leading researchers, practitioners and commentators from ten countries around the world. Subjects covered include the ongoing evolution of rural tourism as a genre; its numerous niche markets, and market trends; community involvement, and its impacts on rural landscape conservation and society. Special attention is paid to product development in rural tourism, including food and beverage tourism, avitourism and landscape appreciation. Management Issues are also dealt with, as is the impact of internet booking systems on both commercial performance and regional and national rural tourism governance. There is a review of trends in academic research in rural tourism with an analysis of 1848 refereed and published research papers since 2000. This book is a worthy successor to Bramwell & Lane’s pioneering 1994 publication, Rural Tourism and Sustainable Rural Development. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Author: Derek R. Hall
Publisher: Channel View Publications
ISBN: 9781845410117
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
This is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.
Author: Arlene Hetherington
Publisher:
ISBN:
Category : Rural development
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Rural development
Languages : en
Pages : 76
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Book Description
Author: L.E.A.D.E.R. (Program)
Publisher:
ISBN:
Category :
Languages : en
Pages : 78
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Book Description
Author: Kala, Devkant
Publisher: IGI Global
ISBN: 1799813045
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.
Author: California Technology, Trade and Commerce Agency. Division of Tourism
Publisher:
ISBN:
Category : Rural development
Languages : en
Pages : 166
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Book Description
Author: Rodoula H. Tsiotsou
Publisher: Emerald Group Publishing
ISBN: 1780520719
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
