Marketing Public Transit

Marketing Public Transit PDF Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Marketing Public Transit

Marketing Public Transit PDF Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Marketing Public Transportation

Marketing Public Transportation PDF Author: Richard Kent Robinson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 122

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Book Description


Mass Transit Management: Marketing

Mass Transit Management: Marketing PDF Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 136

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Book Description


Transit Marketing Management Handbook

Transit Marketing Management Handbook PDF Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44

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Book Description


Marketing the New Mass Transit

Marketing the New Mass Transit PDF Author: Ben Morris
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 202

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Book Description


Transit Marketing in Pennsylvania

Transit Marketing in Pennsylvania PDF Author: Peter Muller-Munk Associates
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 114

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Book Description


A Handbook of Proven Marketing Strategies for Public Transit

A Handbook of Proven Marketing Strategies for Public Transit PDF Author:
Publisher: Transportation Research Board National Academy of Sciences
ISBN: 9780309066020
Category : Local transit
Languages : en
Pages : 182

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Book Description


Transit Marketing Management Handbook

Transit Marketing Management Handbook PDF Author: United States. Urban Mass Transportation Administration
Publisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 114

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Book Description


Public Transport

Public Transport PDF Author: Peter White
Publisher: Taylor & Francis
ISBN: 0415257719
Category : Transportation
Languages : en
Pages : 232

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Book Description
Peter White reviews current practices in urban, rural and long-distance travel by road, rail and air. The review covers the legal and organisational structure in Britain but is also applicable to many other countries.

Public Transportation Marketing Evaluation Manual

Public Transportation Marketing Evaluation Manual PDF Author: Peter Ben Everett
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 92

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Book Description