Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Marketing Public Transportation
Author: Richard Kent Robinson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 122
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 122
Book Description
Mass Transit Management: Marketing
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 136
Book Description
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 136
Book Description
Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
Book Description
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
Book Description
Marketing the New Mass Transit
Author: Ben Morris
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 202
Book Description
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 202
Book Description
Transit Marketing in Pennsylvania
Author: Peter Muller-Munk Associates
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 114
Book Description
A Handbook of Proven Marketing Strategies for Public Transit
Author:
Publisher: Transportation Research Board National Academy of Sciences
ISBN: 9780309066020
Category : Local transit
Languages : en
Pages : 182
Book Description
Publisher: Transportation Research Board National Academy of Sciences
ISBN: 9780309066020
Category : Local transit
Languages : en
Pages : 182
Book Description
Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration
Publisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 114
Book Description
Public Transport
Author: Peter White
Publisher: Taylor & Francis
ISBN: 0415257719
Category : Transportation
Languages : en
Pages : 232
Book Description
Peter White reviews current practices in urban, rural and long-distance travel by road, rail and air. The review covers the legal and organisational structure in Britain but is also applicable to many other countries.
Publisher: Taylor & Francis
ISBN: 0415257719
Category : Transportation
Languages : en
Pages : 232
Book Description
Peter White reviews current practices in urban, rural and long-distance travel by road, rail and air. The review covers the legal and organisational structure in Britain but is also applicable to many other countries.
Public Transportation Marketing Evaluation Manual
Author: Peter Ben Everett
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 92
Book Description