Marketing Profiles for Africa PDF Download
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
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Book Description
Author: United States. Office of International Marketing
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 48
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Book Description
Author: Richard Afriyie Owusu
Publisher: CRC Press
ISBN: 0429535414
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 46
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 20
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 470
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Book Description
Author: United States. Bureau of International Commerce
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
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Book Description
Author: Acha Leke
Publisher: Harvard Business Press
ISBN: 1633694410
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 28
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Book Description
Author: United States. Department of Commerce. Office of Publications
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 822
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Book Description
