Journal of Public Policy and Marketing

Journal of Public Policy and Marketing PDF Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188

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Book Description

Marketing Problems and Policies

Marketing Problems and Policies PDF Author: Henry F. White
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 224

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Book Description

Policies and Problems in Marketing

Policies and Problems in Marketing PDF Author: Gordon Wills
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 400

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Book Description

Public Policy Issues in Marketing

Public Policy Issues in Marketing PDF Author: O. C. Ferrell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 234

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Marketing Methods and Policies

Marketing Methods and Policies PDF Author: Paul Dulaney Converse
Publisher: Arkose Press
ISBN: 9781344877107
Category :
Languages : en
Pages : 678

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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

A Review of Problems and Policies in the Marketing of Primary Products in World Markets with Particular Reference to the Activities of the Produce Marketing Companies

A Review of Problems and Policies in the Marketing of Primary Products in World Markets with Particular Reference to the Activities of the Produce Marketing Companies PDF Author: T. B. Oluyide
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 12

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Book Description

Marketing in the 21st Century: Concepts, Challenges and Imperatives

Marketing in the 21st Century: Concepts, Challenges and Imperatives PDF Author: Henry Kyambalesa
Publisher: Routledge
ISBN: 1351781723
Category : Social Science
Languages : en
Pages : 336

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Book Description
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

Phase IV Oil Regulations and Petroleum Marketing Problems

Phase IV Oil Regulations and Petroleum Marketing Problems PDF Author: United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Publisher:
ISBN:
Category : Petroleum industry and trade
Languages : en
Pages : 598

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Book Description

Policies & Problems in Marketing

Policies & Problems in Marketing PDF Author: Gordon Prestoungrange
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 400

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Book Description

Marketing Public Policy

Marketing Public Policy PDF Author: Basskaran Nair
Publisher: Routledge
ISBN: 1351362151
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.