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Author: Antónia Correia
Publisher: Emerald Group Publishing
ISBN: 1784419397
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.
Author: Antónia Correia
Publisher: Emerald Group Publishing
ISBN: 1784419397
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.
Author: Antónia Correia
Publisher: Emerald Group Publishing Limited
ISBN: 9781784419400
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.
Author: Pharrell Williams
Publisher: Rizzoli International Publications
ISBN: 9780847839490
Category : Art
Languages : en
Pages : 248
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Book Description
Lavishly illustrated with over 400 sketches, concept renderings and photographs, this book features Pharrell William's prolific body of work in his unique graphic language, including apparel from his Ice Cream/Billionaire Boys Club clothing Line (which he developed with *A Bathing Ape® founder NIGO®), his jewellery and accessories designs for Louis Vuitton, his furniture designs for Domeau & Pérès, as well as other product design, limited-edition toys; graphic designs, skate graphics and collaborations with Moncler, Marc Jacobs, the artist KAWS, and with architects Zaha Hadid and Masamichi Katayama/Wonderwall. This comprehensive book also explores Pharrell William's musical career in depth, from his role as producer for the Neptunes to the band N.E.R.D, and his collaborations with friends Kanye West, Jay-Z, Snoop Dog and other hip-hop royalty. One of the few artists to successfully weave together his varying talents and interests, Pharrell's unique body of work uses elements of music, fashion, street art and product design to create an industry, with one segment both supporting and inspiring the others. Critical essays lend context and position Pharrell's work within contemporary visual and material culture. With sections examining his design work, his music career, his collaborations and his inspirations, this volume gives readers insight into the synergetic process which has brought the artist such success.
Author: Hans Peter Hahn
Publisher: Oxbow Books
ISBN: 1785708961
Category : Social Science
Languages : en
Pages : 257
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Book Description
In the context of commodification, material culture has particular properties hitherto considered irrelevant or neglected. First, the market is a spatial structure, assigning special properties to the things offered: the goods and commodities. Secondly, the market defines a principle of dealing with things, including them in some contexts, excluding them from others. The contributions to Market as Place and Space address a variety of aspects of markets within the framework of archaeological and anthropological case studies and with a special focus on the indicators of practices attached to the commodities and their valuation.
Author: Irwin Altman
Publisher: Springer Science & Business Media
ISBN: 1468456016
Category : Psychology
Languages : en
Pages : 329
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Book Description
This tenth volume in the series addresses an important topic of research, de sign, and policy in the environment and behavior field. Public places and spaces include a sweeping array of settings, including urban streets, plazas and squares, malls, parks, and other locales, and natural settings such as aquatic environments, national parks and forests, and wilderness areas. The impor tance of public settings is highlighted by difficult questions of access, control, and management; unique needs and problems of different users (including women, the handicapped, and various ethnic groups); and the dramatic re shaping of our public environments that has occurred and will continue to occur in the foreseeable future. The wide-ranging scope of the topic of public places and spaces demands the attention of many disciplines and researchers, designers, managers, and policymakers. As in previous volumes in the series, the authors in the present volume come from a variety of disciplinary backgrounds, research and design orientations, and affiliations. They have backgrounds in or are affiliated with such fields as architecture, geography, landscape architecture, natural re sources, psychology, sociology, and urban design. Many more disciplines ob viously contribute to our understanding and design of public places and spaces, so that the contributors to this volume reflect only a sample of the possibilities and present state of knowledge about public settings.
Author: Brian Burns
Publisher: McGraw Hill Professional
ISBN: 0071639683
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author: Jen Jack Gieseking
Publisher: Routledge
ISBN: 1317811887
Category : Architecture
Languages : en
Pages : 481
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Book Description
The People, Place, and Space Reader brings together the writings of scholars, designers, and activists from a variety of fields to make sense of the makings and meanings of the world we inhabit. They help us to understand the relationships between people and the environment at all scales, and to consider the active roles individuals, groups, and social structures play in creating the environments in which people live, work, and play. These readings highlight the ways in which space and place are produced through large- and small-scale social, political, and economic practices, and offer new ways to think about how people engage the environment in multiple and diverse ways. Providing an essential resource for students of urban studies, geography, sociology and many other areas, this book brings together important but, till now, widely dispersed writings across many inter-related disciplines. Introductions from the editors precede each section; introducing the texts, demonstrating their significance, and outlining the key issues surrounding the topic. A companion website, PeoplePlaceSpace.org, extends the work even further by providing an on-going series of additional reading lists that cover issues ranging from food security to foreclosure, psychiatric spaces to the environments of predator animals.
Author: Steven Miles
Publisher: SAGE
ISBN: 0857029371
Category : Social Science
Languages : en
Pages : 218
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Book Description
In Spaces for Consumption Steven Miles develops a penetrating critique of a key shift characterising the contemporary city. Theoretically informed, the other strength of the volume lies in the wealth of examples that are drawn upon to show how cities are becoming spaces for consumption, which has itself rapidly become a global phenomenon." - Ronan Paddison, University of Glasgow "This is a great book. Powerfully written and lucid, it provides a thorough introduction to concepts of consumption as they relate to the spaces of cities. The spaces themselves - the airports, the shopping malls, the museums and cultural quarters - are analysed in marvellous detail, and with a keen sense of historical precedent. And, refreshingly, Miles doesn′t simply dismiss cultures of consumption out of hand, but shows how as consumers we are complicit in, and help define those cultures. His book makes a major contribution to our understanding of contemporary cities, but is accessible enough to appeal to any reader with an interest in this important area." - Richard Williams, Edinburgh University Spaces for Consumption offers an in-depth and sophisticated analysis of the processes that underpin the commodification of the city and explains the physical manifestation of consumerism as a way of life. Engaging directly with the social, economic and cultural processes that have resulted in our cities being defined through consumption this vibrant book clearly demonstrates the ways in which consumption has come to play a key role in the re-invention of the post-industrial city The book provides a critical understanding of how consumption redefines the consumers′ relationship to place using empirical examples and case studies to bring the issues to life. It discusses many of the key spaces and arenas in which this redefinition occurs including: shopping themed space mega-events architecture Developing the notion of ′contrived communality′ Steven Miles outlines the ways in which consumption, alongside the emergence of an increasingly individualized society, constructs a new kind of relationship with the public realm. Clear, sophisticated and dynamic this book will be essential reading for students and researchers alike in sociology, human geography, architecture, planning, marketing, leisure and tourism, cultural studies and urban studies.
Author: Philip Kotler
Publisher: Simon and Schuster
ISBN: 1439105162
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
Author: Gareth Shaw
Publisher: SAGE
ISBN: 1446236323
Category : Science
Languages : en
Pages : 326
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Book Description
This is a critical introduction to the relations between tourism, tourists, and tourism spaces. It fuses economic and cultural perspectives to explain how tourism is dependent on place and space, while at the same time as defining those places and spaces. Examining different levels of scale - from local to global - Tourism and Tourism Spaces is informed by the discussion of three key processes: - production and consumption of tourist spaces - consumption and commodification of tourist experiences - construction and reconstruction of tourist spaces Each chapter engages with different theoretical perspectives; is illustrated with comparative examples and case studies; uses tables, boxes and figures throughout; and concludes with a summary. An integrated and systematic review of a range of theoretical positions - that integrates economic and cultural - Tourism and Tourism Spaces will be a key resource for students of geography, sociology, management studies, hospitality studies, and leisure studies.
