Marketing Opportunities in the Photovoltaic Industry

Marketing Opportunities in the Photovoltaic Industry PDF Author: United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business
Publisher:
ISBN:
Category : Photovoltaic power generation
Languages : en
Pages : 220

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Marketing Opportunities in the Photovoltaic Industry

Marketing Opportunities in the Photovoltaic Industry PDF Author: United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business
Publisher:
ISBN:
Category : Photovoltaic power generation
Languages : en
Pages : 220

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Book Description


Marketing Opportunities in the Photovoltaic Industry

Marketing Opportunities in the Photovoltaic Industry PDF Author: United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business
Publisher:
ISBN:
Category : Photovoltaic power generation
Languages : en
Pages : 208

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The Future of Photovoltaics Manufacturing in the United States

The Future of Photovoltaics Manufacturing in the United States PDF Author: National Research Council
Publisher: National Academies Press
ISBN: 0309142148
Category : Technology & Engineering
Languages : en
Pages : 290

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Book Description
Technological innovation and growth are critical to U.S. competitiveness in a global economy. One means of facilitating growth and improving competitiveness is to foster more robust innovation ecosystems through the development of public-private partnerships, industry consortia, and other regional and national economic development initiatives. Public-private partnerships, in particular, catalyze the commercialization of state and national investments in research and development. One of the major projects of the National Research Council's Board on Science Technology and Economic Policy (STEP) is to examine state and local investment programs designed to attract and grow knowledge-based industries. STEP analyzes state and regional innovation initiatives to gain a better understanding of the challenges associated with the transition of research into products, the practices associated with successful state and regional programs, and their interaction with federal programs and private initiatives. In April and July 2009, STEP convened two meeting to assess the future of the U.S. photovoltaic industry and the practical steps that the federal government and some state and regional governments are taking to develop the capacity to manufacture photovoltaics competitively. The Future of Photovoltaic Manufacturing in the United States captures the presentations and discussions of these meetings. This report explores the prospects for cooperative R&D efforts, standards, and roadmapping efforts that could accelerate innovation and growth of a U.S. photovoltaics industry. It includes both efforts to strengthen existing industries as well as specific new technology focus areas such as nanotechnology, stem cells, and energy in order to gain an improved understanding of program goals, challenges, and accomplishments.

Solar Trillions

Solar Trillions PDF Author: Tony Seba
Publisher: Tony Seba
ISBN: 0615335616
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
Solar Trillions reveals market opportunities worth $35+ trillion of the $382 Trillion we'll spend in energy by 2050. The author shows why solar is the only clean energy source that can scale and why disruptive tech make it inevitable. Here are the seven amazing opportunities. 1: Desert Power: $9 trillion To provide all of America's electricity today, we would need just 100-by-100-mile square of desert. 2: Powering Industry: $7.1 trillion 24/7 solar power is here-and can reliably run factories & industry. 3. Island/Village Power: $2.6 trillion Two billion people around the world pay up to 10 times today's PV cost. 4: Power to the People: $8.7 trillion With Solar BIPV, walls, windows, and bricks will make money for building owners. 5: Bottled Electricity: $1.5 trillion We will hit peak water before we hit peak oil. 6: Energy in a Box: $5 trillion The race for electricity batteries is on. Solar thermal is ahead. 7: Internet Times Ten: $6.5 trillion The eBay of electricity is coming.

Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey

Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey PDF Author: Taner Hamid Yilmaz
Publisher: GRIN Verlag
ISBN: 3656416613
Category : Business & Economics
Languages : en
Pages : 130

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Book Description
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.

Solar Photovoltaic Projects in the Mainstream Power Market

Solar Photovoltaic Projects in the Mainstream Power Market PDF Author: Philip Wolfe
Publisher: Routledge
ISBN: 1136201645
Category : Nature
Languages : en
Pages : 264

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Book Description
This is the first and probably the only book devoted to utility-scale solar power – perhaps the fastest-growing sector of the global energy market. Philip Wolfe’s book describes the development and operation of large-scale solar power stations, and will interest all those who want to understand how these multi-million dollar projects are designed, structured, financed, constructed and maintained. It contains case studies of the Waldpolenz Energy Park, Germany, Lopburi Solar Plant in Thailand and the Topaz Solar Farm in California. Also included are interviews from leading figures in the PV industry. It shows the state of the world market and links to an online resource that continues to track the explosive growth of the sector. The book is arranged in three sections: A description of solar projects in context, and how they are undertaken. Chapters on developing and structuring projects; siting, consenting and connection issues; building and operating solar plants; design and technology basics; economies of solar photovoltaics. The second section reviews individual aspects of the project development and operational process in more detail. In particular it advises on strategies to manage technology, commercial, regulatory and implementation risks. These are supported by a comprehensive reference section, including case studies and overviews of key parameters applicable in different parts of the world. Supported by figures and photographs, this book is for anyone wanting to master the commercial, professional, financial, engineering or political aspects of developing multi-mega-watt solar PV projects in a mainstream power market. It is a ‘user manual’ to accompany a sector which by 2015 had surpassed a value of $100 billion.

Energy Abstracts for Policy Analysis

Energy Abstracts for Policy Analysis PDF Author:
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 460

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International photovoltaic program plan

International photovoltaic program plan PDF Author: Solar Energy Research Institute
Publisher:
ISBN:
Category : Photovoltaic power generation
Languages : en
Pages : 132

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Analysis of the Marketing Position of Solarworld AG

Analysis of the Marketing Position of Solarworld AG PDF Author: Martin Pruschkowski
Publisher: GRIN Verlag
ISBN: 366874954X
Category : Business & Economics
Languages : en
Pages : 35

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Book Description
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Nürnberg, language: English, abstract: SolarWorld AG is an international photovoltaic energy company that manages all stages of production starting by the raw material silicon for solar wafers to the entire solar module ‒ including its own research and development. Through an international distribution network, SolarWorld supplies customers all over the world with solar modules and complete systems. SolarWorld is through its subsidiary company Solarparc AG also involved in the construction of several large-scale solar power stations and operates with approximately 2,600 employees two production sites - one in Germany and one in the United States. The company is based in Germany. The by far biggest part of the entire sales is generated in Germany (49.5%) followed by the United States (23%) and the rest of Europa (19 %). The objective of this assignment is a complete and comprehensive analysis of SolarWorld AG and its surroundings. In order to get a complete picture of the current situation the company has to face, it is necessary to analyse in a first step, the Macro- as well as a Micro environment of the company. For this a macro- as well as a Microanalysis is performed. In a second step the by the analysis recovered data and information are collected and interpreted in a SWOT (Strength, Weaknesses, Opportunities, Threat) analysis. Finally, the SWOT is carried out to create the basis for a future strategy. For that work no primary data was collected, the entire work is based on secondary data. The necessary information for the analyses that were previously only scattered published or accessible will be combined and analysed by the author. The sources of secondary data are, for example, the annual report of the company.

The Strategies of China’s Firms

The Strategies of China’s Firms PDF Author: Hailan Yang
Publisher: Chandos Publishing
ISBN: 0081002769
Category : Business & Economics
Languages : en
Pages : 190

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Book Description
This book aims to analyze how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. This book examines the CE sector in particular because it is one of the country’s most important and dynamic manufacturing sectors and one of the earliest market-oriented sectors. focuses on firms with different ownership provides cases that offer insights into the interactions among key factors of environmental changes, exploitative and explorative strategies, and performance in a transition environment explains why the strategies of some firms do not fit with their environments, which leads to their poorer competitive position. compares the corporate governance of the China’s firms with different ownership explores the different ways of development of China’s firms in the consumer electronics sector from the perspectives of business strategy and corporate governance includes some wider policy-related implications related to the reform of China’s firms