The Lawyer's Guide to Marketing on the Internet PDF Download
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Author: Gregory H. Siskind
Publisher: American Bar Association
ISBN: 9781590318768
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author: Matt Bailey
Publisher: John Wiley & Sons
ISBN: 0470633743
Category : Computers
Languages : en
Pages : 601
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Book Description
Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Author: Catherine Juon
Publisher: Que Publishing
ISBN: 0789747898
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace
Author: Simões, Dora
Publisher: IGI Global
ISBN: 1522557644
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Author: Bob Regnerus
Publisher: Entrepreneur Press
ISBN: 9781599182544
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Inside Scoop to Selling Information on the Internet You won't learn the key to a four-minute workweek or how to get money to pour out of your computer's printer. And, you won't find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers of the internet and make your information marketing business explode! Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance and Enticement Use the Power of ONE-a proven trick that gets visitors to stay and interact with your site Learn proven ways to capture more than 80 % of visitors' names and e-mail addresses Use three profit-proven models that inspire sales Learn the seven laws for effective order forms Discover how to drive customers instead of traffic Also, get the inside scoop from today's most successful, online information marketers! Take your information marketing business to the next level-reach millions and make BIG money on the internet.
Author: Dave Chaffey
Publisher: Pearson Education India
ISBN: 9788131725191
Category : Inernet (Compuer networks)
Languages : en
Pages : 582
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Book Description
Author: Stuart Atkins
Publisher: Createspace Independent Publishing Platform
ISBN: 9781503128620
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Is your business winning the online attention war? Is your website traffic increasing monthly? Does your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – p. 59; Capture the attention of the leading search engines – p. 73; Decipher the mysteries of SEO and online advertising – p. 33; Create simple, clear and effective page content – p. 23; Attract website visitors that will become your valued customers – p. 16; Turn mobile traffic into money – p. 127; Teach you about the power of blogging - p. 89; Show you the benefits using WordPress for your website - p. 111; Tell your small business story and sell your products – p. 138; How to measure visits, page views, average time on site, and more - p. 138; Learn how to make money online - p. 152; Who should design and build your website - p. 158; Learn how to create a value proposition for your home page - p. 165; Learn what makes a good website home page - p. 173; Learn tips for selling online - p. 180. And much more...
Author: Susan Sweeney
Publisher: Maximum Press (FL)
ISBN: 1931644373
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
Author: V. A. Shiva
Publisher:
ISBN: 9781880559604
Category : Computer networks
Languages : en
Pages : 0
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Book Description
The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote themselves successfully online. He describes the benefits of narrowcasting, niche marketing that is cost-prohibitive in conventional advertising media; cross-promotion, integrating your Website in a cohesive multimedia publicity program; the correct "netiquette" for selling through newsgroups; designing a home page to attract and direct potential customers; and a wealth of other helpful tips, strategies, and ideas. Included are extensive lists of media contacts and useful resources.
Author: Gregory H. Siskind
Publisher: American Bar Association
ISBN: 9781590318768
Category : Business & Economics
Languages : en
Pages : 204
Get Book Here
Book Description
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 161308031X
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
