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Author: Rabi N. Misra
Publisher: Discovery Publishing House
ISBN: 9788171417940
Category : Agriculture, Cooperative
Languages : en
Pages : 252
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Book Description
Contents: Introduction, Socio-economic Profile of District Kandhamal, Growth of Cooperative Movement in India, Approach and Strategies for the Development of Cooperative Marketing, History and Development of Agency Marketing Co-operative Society (AMCS), Tikabali, Marketing of Minor Forest Produce and Surplus Agricultural Produce: An Analysis, Findings and Suggestions.
Author: Rabi N. Misra
Publisher: Discovery Publishing House
ISBN: 9788171417940
Category : Agriculture, Cooperative
Languages : en
Pages : 252
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Book Description
Contents: Introduction, Socio-economic Profile of District Kandhamal, Growth of Cooperative Movement in India, Approach and Strategies for the Development of Cooperative Marketing, History and Development of Agency Marketing Co-operative Society (AMCS), Tikabali, Marketing of Minor Forest Produce and Surplus Agricultural Produce: An Analysis, Findings and Suggestions.
Author: Brendan Richardson
Publisher: Springer
ISBN: 1137349107
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Author: Seth Godin
Publisher: Penguin
ISBN: 9781591842330
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Author: GATHONI NJENGA
Publisher: OSTRICH PUBLISHERS
ISBN:
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
A beginner's guide to tribal marketing lays out the fundamentals of social and community-based marketing. This short and straight-to-the-point book can serve as an introduction for any small business owner or marketer to the new age of marketing: Tribal Marketing. Go beyond demographics and reach new customers based on their shared interests.
Author: G. Parthasarathy
Publisher: Atlantic Publishers & Dist
ISBN: 9788126902170
Category : Andhra Pradesh (India)
Languages : en
Pages : 232
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Book Description
The Study Has Been Divided Into Five Broad Chapters So As To Highlight The Main Aspects Of The Probe As Well As Its Related Issues. The First Chapter Deals With The Statement Of Problem, Its Objectives, Scope Of The Study, Review Of Literature And Research Methodology. The Second Chapter Provides The Various Approaches And Theories Of Inflation Accounting. It Deals With Current Purchasing Power (Cpp) Method, Current Cost Accounting (Cca), Specific And General Price Level Accounting (Spla). The Third Chapter Presents The Inflation Accounting Practices In Foreign Countries. It Deals With General Price Level Changes In The United States Of America, The United Kingdom, Canada, France, Belgium, Sweden, Japan, Germany, Australia And Italy. In The Fourth Chapter An Attempt Is Made To Discuss Inflation Accounting Practices In India S Corporate Sector. The Fifth Chapter Is The Concluding Chapter Of Theme, Which Gives The Summary Of Conclusions And Provides Suggestions And Recommendations. It Also Suggests A Practical Model Of Inflation Accounting For Future Use By Corporates In India.
Author: John Moore
Publisher: Kaplan Publishing
ISBN: 9781419520013
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success. That’s because much of the company’s sage advice and weathered truisms exist solely in the hearts and minds of longtime Starbucks employees. This so-called “tribal knowledge” includes pithy quotes uttered by Starbucks executives, mantras used by Starbucks project groups, learnings from failed pilot programs, and “ah-ha” moments from successful projects. It’s company stories passed down from one generation of employees to the next. It’s intense. It’s poignant. It’s thought provoking. It’s actionable. It’s a language of Starbucks “tribal knowledge” that has never been written – only spoken – and only within the Starbucks tribe. Until now. In Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture, longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success, including: · Why Starbucks was purpose driven to make a difference in the world. · How Starbucks goes beyond simply having a mission statement to living its mission statement. · How the Starbucks principled, innovative, and cause-related approach to marketing built an endearing and enduring brand. · Why efforts to extend the Starbucks brand into lifestyle offerings such as a literary magazine and full-service restaurants failed. · How the Starbucks approach to employee career growth has created a passionate workforce. · How to apply the Starbucks “tribal knowledge” to your business, entrepreneurial venture, or project group. Tribal Knowledge gives you unprecedented access to the many business lessons that helped Starbucks find prosperity by selling a commodity – all from a marketer who lived inside the Starbucks tribe.
Author: Jebagnanam Cyril Kanmony
Publisher: Mittal Publications
ISBN: 9788183243483
Category : Dalits
Languages : en
Pages : 268
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Book Description
Papers presented at the three day National Seminar on "Agenda for Emancipation and Empowerment of Dalits and Tribes", held at Scott Christian College, Nagercoil, during 4th to 6th September 2008.
Author: Dave Logan
Publisher: Harper Collins
ISBN: 0062196790
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
It’s a fact of life: birds flock, fish school, people “tribe.” Malcolm Gladwell and other authors have written about how the fact that humans are genetically programmed to form “tribes” of 20-150 people has proven true throughout our species’ history. Every company in the word consists of an interconnected network of tribes (A tribe is defined as a group of between 20 and 150 people in which everyone knows everyone else, or at least knows of everyone else). In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright show corporate leaders how to first assess their company’s tribal culture and then raise their companies’ tribes to unprecedented heights of success. In a rigorous eight-year study of approximately 24,000 people in over two dozen corporations, Logan, King, and Fischer-Wright discovered a common theme: the success of a company depends on its tribes, the strength of its tribes is determined by the tribal culture, and a thriving corporate culture can be established by an effective tribal leader. Tribal Leadership will show leaders how to employ their companies’ tribes to maximize productivity and profit: the author’s research, backed up with interviews ranging from Brian France (CEO of NASCAR) to “Dilbert” creator Scott Adams, shows that over three quarters of the organizations they’ve studied have tribal cultures that are adequate at best.
Author: Francois Gossieaux
Publisher: McGraw Hill Professional
ISBN: 0071741186
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.
