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Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: R. Andrew Chesnut
Publisher: Oxford University Press
ISBN: 0190289856
Category : Religion
Languages : en
Pages : 200
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Book Description
For over four centuries the Catholic Church enjoyed a religious monopoly in Latin America in which potential rivals were repressed or outlawed. Latin Americans were born Catholic and the only real choice they had was whether to actively practice the faith. Taking advantage of the legal disestablishment of the Catholic Church between the late 1800s and the early 1900s, Pentecostals almost single-handedly built a new pluralist religious economy. By the 1950s, many Latin Americans were free to choose from among the hundreds of available religious "products," a dizzying array of religious options that range from the African-Brazilian religion of Umbanda to the New Age group known as the Vegetable Union. R. Andrew Chesnut shows how the development of religious pluralism over the past half-century has radically transformed the "spiritual economy" of Latin America. In order to thrive in this new religious economy, says Chesnut, Latin American spiritual "firms" must develop an attractive product and know how to market it to popular consumers. Three religious groups, he demonstrates, have proven to be the most skilled competitors in the new unregulated religious economy. Protestant Pentecostalism, the Catholic Charismatic Renewal, and African diaspora religions such as Brazilian Candomble and Haitian Vodou have emerged as the most profitable religious producers. Chesnut explores the general effects of a free market, such as introduction of consumer taste and product specialization, and shows how they have played out in the Latin American context. He notes, for example, that women make up the majority of the religious consumer market, and explores how the three groups have developed to satisfy women's tastes and preferences. Moving beyond the Pentecostal boom and the rise and fall of liberation theology, Chesnut provides a fascinating portrait of the Latin American religious landscape.
Author: Robert A. Giacalone
Publisher: M.E. Sharpe
ISBN: 9780765608444
Category : Business & Economics
Languages : en
Pages : 582
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Book Description
A comprehensive, research-based, interdisciplinary, and action-oriented approach to spirituality in organizational life. It defines workplace spirituality as all aspects of the workplace that promote individual feelings of satisfaction through a sense of connection to a larger force.
Author: Diego Rinallo
Publisher: Routledge
ISBN: 0415889111
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.
Author: Uta Ihrke-Buchroth
Publisher: LIT Verlag Münster
ISBN: 3643905564
Category : History
Languages : en
Pages : 230
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Book Description
This book investigates the religious and social background of members of neo-pentecostal mega-churches in Lima, Peru. From a sociological perspective, it examines the social factors of religious mobility of neo-pentecostals to and between these churches. The book's findings address the question of whether religious mobility of neo-pentecostals serves as a springboard for upward social mobility. (Series: Beitrage zur Missionswissenschaft und Interkulturellen Theologie - Vol. 31) [Subject: Sociology, Religious Studies, Christianity, Pentecostalism, Latin America Studies]
Author: Jianlin Chen
Publisher: Cambridge University Press
ISBN: 1316762009
Category : Law
Languages : en
Pages : 249
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Book Description
With comparative case studies from China, Taiwan and Hong Kong, Jianlin Chen's new work offers a fresh, descriptive and normative perspective on law and religion. This presentation of the original law and religious market theory employs an interdisciplinary approach that sheds light on this subject for scholars in legal and sociological disciplines. It sets out the precise nature of religious competition envisaged by the current legal regimes in the three jurisdictions and analyses how certain restrictions on religious practices may facilitate normatively desirable market dynamics. This updated and invaluable resource provides a new and insightful investigation into this fascinating area of law and religion in Greater China today.
Author: Joanna Crossman
Publisher: Springer Nature
ISBN: 3031590201
Category :
Languages : en
Pages : 271
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Book Description
Author: H. Aghazadeh
Publisher: Springer
ISBN: 1137379324
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Author: Joe Vitale
Publisher:
ISBN: 9781403347084
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
By reading and applying the simple principles in this book, How To Marry Up, which are all based on the Word of God, you will not only learn how to prepare for a successful and glorious marriage, but you will also learn how to prepare and teach generations to come! You can be happy and live together forever! Powerful, thought provoking, and life changing!
Author: Jean-Claude Usunier
Publisher: Routledge
ISBN: 1317067088
Category : Religion
Languages : en
Pages : 287
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Book Description
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
