Marketing of Horticultural Products

Marketing of Horticultural Products PDF Author: Mary E. Lassanyi
Publisher:
ISBN:
Category : Horticultural products
Languages : en
Pages : 32

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Book Description

Marketing of Horticultural Products

Marketing of Horticultural Products PDF Author: Mary E. Lassanyi
Publisher:
ISBN:
Category : Horticultural products
Languages : en
Pages : 32

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Book Description


Marketing of Horticultural Products, January 1979-February 1989

Marketing of Horticultural Products, January 1979-February 1989 PDF Author: Mary E. Lassanyi
Publisher:
ISBN:
Category : Horticultural products
Languages : en
Pages : 30

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Book Description


Marketing of Horticultural Products, 1979-April 1987

Marketing of Horticultural Products, 1979-April 1987 PDF Author: Mary E. Lassanyi
Publisher:
ISBN:
Category : Horticultural products
Languages : en
Pages : 36

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Book Description


Postharvest Technology of Perishable Horticultural Commodities

Postharvest Technology of Perishable Horticultural Commodities PDF Author: Elhadi M. Yahia
Publisher: Woodhead Publishing
ISBN: 0128132779
Category : Technology & Engineering
Languages : en
Pages : 752

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Book Description
Postharvest Technology of Perishable Horticultural Commodities describes all the postharvest techniques and technologies available to handle perishable horticultural food commodities. It includes basic concepts and important new advances in the subject. Adopting a thematic style, chapters are organized by type of treatment, with sections devoted to postharvest risk factors and their amelioration. Written by experts from around the world, the book provides core insights into identifying and utilizing appropriate postharvest options for maximum results. - Presents the most recent developments in processing technologies in a single volume - Includes a wide range of perishable products, thus allowing for translational insight - Appropriate for students and professionals - Written by experts as a reference resource

Honor System Marketing

Honor System Marketing PDF Author: Jeff Mcpherson
Publisher:
ISBN: 9781601730206
Category : Business
Languages : en
Pages : 0

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Book Description
Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, Jeff McPherson shows how you can make the honor system work to your advantage.

Postharvest Handling of Horticultural Crops

Postharvest Handling of Horticultural Crops PDF Author: Raju L. Bhardwaj
Publisher: CRC Press
ISBN: 100053586X
Category : Science
Languages : en
Pages : 580

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Book Description
This book covers the importance of post-harvest technology in horticultural crops, fruit growth, development and post harvest physiology, fruit maturity indices, harvesting of fruits and vegetables, initial handling of fruits and vegetable after harvesting, precooling of horticulture produce, transportation, etc.. It is a rich source of modern engineering technologies for income generating concept for agro based industries. The book is specially dedicated to the sub sector of the fruits and vegetables plants dealing with the fresh primary product from the product reception following the harvesting up-to the storage and before launches it to the market. This book will serves as a comprehensive guide for all the people who focuses on post harvest management skills. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

Smallholder Horticulture in Zimbabwe

Smallholder Horticulture in Zimbabwe PDF Author: John Ellwood Jackson
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 228

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Book Description


Entrepreneurship and Skill Development in Horticultural Processing

Entrepreneurship and Skill Development in Horticultural Processing PDF Author: K P Sudheer
Publisher: CRC Press
ISBN: 1000507831
Category : Science
Languages : en
Pages : 560

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Book Description
The book mainly comprises of novel food processing techniques and the equipment requirement for installation. The book also provides the scope and opportunities of entrepreneurship in the major horticultural crops like banana, mango, pine-apple, and some under-utilized fruits and vegetables. The book also enlightens the readers about the marketing strategies, business plan preparation, safety and quality issues etc. It covers almost all important aspects of entrepreneurship development in food processing sector. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka. This title is co-published with NIPA.

Marketing Strategies of the Horticultural Production Chain

Marketing Strategies of the Horticultural Production Chain PDF Author: Marco A. Palma
Publisher: MDPI
ISBN: 3036504028
Category : Business & Economics
Languages : en
Pages : 150

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Book Description
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

Value Addition of Horticultural Crops: Recent Trends and Future Directions

Value Addition of Horticultural Crops: Recent Trends and Future Directions PDF Author: Amit Baran Sharangi
Publisher: Springer
ISBN: 8132222628
Category : Technology & Engineering
Languages : en
Pages : 341

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Book Description
This book combines several ideas and philosophies and provides a detailed discussion on the value addition of fruits, vegetables, spices, plantation crops, floricultural crops and in forestry. Separate chapters address the packaging, preservation, drying, dehydration, total quality management and supply chain management of horticultural crops. The book explains value addition as a process of increasing the economic value and consumer appeal of a commodity with special reference to horticultural crops. Each chapter focuses on a specific area, exploring value addition as a production/ marketing strategy driven by customer needs and preferences. But, as such, it is also a more creative field, calling for more imagination than calculated, routine work. Value is added to the particular produce item when the product is still available when the season is out and the demand for the product exceeds the available supply. Value addition is an important factor in the growth and development of the horticultural sector, both in India and around the world. But very little information is available on this particular aspect of horticulture. Albert Einstein famously said, “Try not to become a man of success, but rather try to become a man of value.” This message is not only true for those people who want to make more of themselves, but also for those who want their creation or product in any form to excel. And it certainly applies to horticultural crops, which are extremely perishable. It is true that loss reduction is normally less costly than equivalent increases in production. The loss of fresh produce can be minimized by adopting different processing and preservation techniques to convert the fresh vegetables into suitable value-added and diversified products, which will help to reduce the market glut during harvest season. Value-added processed products are products that can be obtained from main products and by-products after some sort of processing and subsequently marketed for an increased profit margin. Generally speaking, value-added products indicate that for the same volume of primary products, a higher price is achieved by means of processing, packing, enhancing the quality or other such methods. The integrated approach from harvesting to the delivery into the hands of the consumer, if handled properly, can add value to fresh produce on the market. But most of the fresh produce has a limited life, although it can be stored at appropriate temperature and relative humidity for the same time. If such produce is processed just after harvesting, it adds value and stabilizes the processed products for a longer time. Preparing processed products will provide more variety to consumers and improve the taste and other sensory properties of food. This will also promote their fortification with nutrients that are lacking in fresh produce. By adopting suitable methods for processing and value addition, the shelf life of fresh produce can be increased manifold, which supports their availability year-round to a wider spectrum of consumers on both the domestic and international market. With increased urbanization, rising middle class purchasing power, changing food habits and a decline in making preserved products in individual homes, there is now a higher demand for industry-made products on the domestic market. In spite of all these aspects, only 1-2.2% of the total produce is processed in developing countries, as compared to 40-83% in developed countries. The horticultural export industry offers an important source of employment for developing countries. For instance, horticulture accounts for 30% of India’s agricultural GDP from 8.5% of cropped area. India is the primary producer of spices, second largest producer of fruits and vegetables and holds a prominent position with regard to most plantation crops in the world. The cultivation of horticultural crops is substantially more labor-intensive than growing cereal crops and offers more post-harvest opportunities for the development of value-added products. This book offers a valuable guide for students of horticulture, as well as a comprehensive resource for educators, scientists, industrial personnel, amateur growers and farmers.