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Author: David Herscott
Publisher: iUniverse
ISBN: 0595376428
Category : Brand image
Languages : en
Pages : 96
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Book Description
The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don't trust any of them, and worse, they now have the power to tune them out with innovations like DVR and satellite radio. This book, based on proven marketing techniques derived from case studies and experiences, will help your company to raise its voice and say, "Look at me world. I'm different. I'm better." These techniques are called Marketing Mojo-the ability to inject and harmonize all facets of your company's communications with a highly charged stimulus to maximize the impact of your marketing dollar. Inside, you'll learn how to infuse it into your business; from doing a communications audit to utilizing alternative media. Companies like Nike and Target thrive on Mojo. Using what seems like marketing magic, they've created brands that are instantly recognizable. But it isn't magic. It's about: Unification. Differentiation. Motivation Communication With Marketing Mojo injected into your company, it can thrive too-pack your tradeshow booth, increase sales, and have industry publications knocking at the door.
Author: David Herscott
Publisher: iUniverse
ISBN: 0595376428
Category : Brand image
Languages : en
Pages : 96
Get Book Here
Book Description
The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don't trust any of them, and worse, they now have the power to tune them out with innovations like DVR and satellite radio. This book, based on proven marketing techniques derived from case studies and experiences, will help your company to raise its voice and say, "Look at me world. I'm different. I'm better." These techniques are called Marketing Mojo-the ability to inject and harmonize all facets of your company's communications with a highly charged stimulus to maximize the impact of your marketing dollar. Inside, you'll learn how to infuse it into your business; from doing a communications audit to utilizing alternative media. Companies like Nike and Target thrive on Mojo. Using what seems like marketing magic, they've created brands that are instantly recognizable. But it isn't magic. It's about: Unification. Differentiation. Motivation Communication With Marketing Mojo injected into your company, it can thrive too-pack your tradeshow booth, increase sales, and have industry publications knocking at the door.
Author: Janet Driscoll Miller
Publisher: John Wiley & Sons
ISBN: 1119701244
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Author: David Brock
Publisher: Scribl
ISBN: 1633481549
Category : Business & Economics
Languages : en
Pages : 60
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Book Description
Welcome to the latest and very easy to apply LinkedIn Ads Training guide, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Advertising. This exclusive training guide will show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate LinkedIn Ads in the easiest way possible, using the most effective tools...
Author: Janet Driscoll Miller
Publisher: John Wiley & Sons
ISBN: 1119701260
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030765202
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Author: William Perreault
Publisher: McGraw Hill
ISBN: 0077173554
Category : Business & Economics
Languages : en
Pages : 783
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Book Description
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author: Day, George
Publisher: Edward Elgar Publishing
ISBN: 1800377894
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Author: William B. Locander
Publisher: Marketing Classics Press
ISBN: 1613112122
Category : Business & Economics
Languages : en
Pages : 16
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Book Description
Author: Berhanu Gebremedhin
Publisher: ILRI (aka ILCA and ILRAD)
ISBN:
Category :
Languages : en
Pages : 66
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Book Description
Author: John A. Davis
Publisher: Edward Elgar Publishing
ISBN: 1782549277
Category : Sports & Recreation
Languages : en
Pages : 416
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Book Description
This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports
