Marketing Maximilian PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Maximilian PDF full book. Access full book title Marketing Maximilian by Larry Silver. Download full books in PDF and EPUB format.
Author: Larry Silver
Publisher: Princeton University Press
ISBN: 0691245894
Category : Art
Languages : en
Pages : 724
Get Book Here
Book Description
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.
Author: Larry Silver
Publisher: Princeton University Press
ISBN: 0691245894
Category : Art
Languages : en
Pages : 724
Get Book Here
Book Description
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.
Author: Geoffrey Parker
Publisher: Yale University Press
ISBN: 0300196520
Category : Biography & Autobiography
Languages : en
Pages : 791
Get Book Here
Book Description
Drawing on vital new evidence, a top historian dramatically reinterprets the life and reign of Holy Roman Emperor Charles V, ruler of the world's first transatlantic empire "Masterly."--William Anthony Hay, Wall Street Journal "Seldom does one find a work of such profound scholarship delivered in such elegant and engaging prose. Drawing deftly on an astonishing volume of documentary evidence, Parker has produced a masterpiece: an epic, detailed and vivid life of this complex man and his impossibly large empire."--Susannah Lipscomb, Financial Times Selected as a book of the year (2020) by Simon Sebag Montefiore in Aspects of History magazine The life of Emperor Charles V (1500-1558), ruler of Spain, Germany, the Netherlands, and much of Italy and Central and South America, has long intrigued biographers. But the elusive nature of the man (despite an abundance of documentation), his relentless travel and the control of his own image, together with the complexity of governing the world's first transatlantic empire, complicate the task. Geoffrey Parker, one of the world's leading historians of early modern Europe, has examined the surviving written sources in Dutch, French, German, Italian, Latin, and Spanish, as well as visual and material evidence. He explores the crucial decisions that created and preserved this vast empire, analyzes Charles's achievements within the context of both personal and structural factors, and scrutinizes the intimate details of the ruler's life for clues to his character and inclinations. The result is a unique biography that interrogates every dimension of Charles's reign and views the world through the emperor's own eyes.
Author: LauraJ Whatley
Publisher: Routledge
ISBN: 1351545264
Category : Art
Languages : en
Pages : 286
Get Book Here
Book Description
The crusades, whether realized or merely planned, had a profound impact on medieval and early modern societies. Numerous scholars in the fields of history and literature have explored the influence of crusading ideas, values, aspirations and anxieties in both the Latin States and Europe. However, there have been few studies dedicated to investigating how the crusading movement influenced and was reflected in medieval visual cultures. Written by scholars from around the world working in the domains of art history and history, the essays in this volume examine the ways in which ideas of crusading were realized in a broad variety of media (including manuscripts, cartography, sculpture, mural paintings, and metalwork). Arguing implicitly for recognition of the conceptual frameworks of crusades that transcend traditional disciplinary boundaries, the volume explores the pervasive influence and diverse expression of the crusading movement from the twelfth through the fifteenth centuries.
Author: Paula Sutter Fichtner
Publisher: Reaktion Books
ISBN: 1780233140
Category : History
Languages : en
Pages : 351
Get Book Here
Book Description
The death of Archduke Franz Ferdinand in Sarajevo in 1914 not only sparked the beginning of World War I—it also initiated the beginning of the end of the six-hundred-year-old Habsburg dynasty, which fell apart when the war ended, changing Europe forever. But how did the Habsburgs come to play such a decisive role in the fate of the continent? Paula Sutter Fichtner seeks to answer this question in this comprehensive account of the longest-lived European empire. Tracing the origins of the house of Habsburg to the tenth century, Fichtner identifies the principal characters in the story and explores how they were able to hold together such a culturally diverse and multiethnic state for so many centuries. She takes account of the intertwining of culture, politics, and society, revealing the strategies that enabled the dynasty’s extraordinarily long life: its dazzling mix of cultural propaganda, public performances, and cunning political maneuvering. She points out the irony that one of the crowd-pleasing performances that had enabled the Habsburg success—visiting beds of the injured—led to Ferdinand’s death and the empire’s downfall. Breathing fresh life into the history of the Habsburg reign, this accessible and authoritative history charts one of the pivotal foundation stories of modern Europe.
Author: Joan A. Holladay
Publisher: Cambridge University Press
ISBN: 1108470181
Category : Art
Languages : en
Pages : 417
Get Book Here
Book Description
Appearing in all figural media from the mid-twelfth century, family trees and lineages made political claims for their patrons.
Author: Michael Wayne Cole
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754652908
Category : History
Languages : en
Pages : 392
Get Book Here
Book Description
Conflicting attitudes towards devotional art was a major factor in the confessional divisions that split Reformation Europe. By presenting essays concerned with both European subjects and European perceptions of other cultures, The Idol in the Age of Art contributes to ongoing attempts to globalize the study of European art. Approaching the Reformation idol as an essentially international problem, and placing particular emphasis on cultural encounters, it provides fresh perspectives on the very nature of Renaissance art, and underscores how colonial issues came to be often framed in terms of European religious conflicts.
Author: Howard Louthan
Publisher: Routledge
ISBN: 0429620675
Category : History
Languages : en
Pages : 440
Get Book Here
Book Description
Now appearing in its first English translation, Theuerdank introduces readers to the fascinating world of the Renaissance. A forerunner of the graphic novel, Theuerdank , first published in 1517, includes more than 100 woodcuts executed by leading artists of Central Europe. Long hailed by scholars as a masterpiece of German literature, Theuerdank is a fictional account of Habsburg Emperor Maximilian I (1508– 19) and his journey to wed one of the most influential princesses of Europe, the wealthy heiress Mary of Burgundy. Through word and image, this epic poem, which casts Maximilian as Knight Theuerdank, recounts his adventures overcoming a series of challenges to reach his goal: avalanches, lightning strikes, shipwrecks, murder plots, duels, and pitched battles. From politics and propaganda to the environment and the natural world, from intimate glimpses of daily life to revolutionary innovations in warfare, Theuerdank sheds light on those critical changes transforming European society and culture in this period. With the inclusion of an introductory essay, chronology, genealogical tables, maps, translator’s note, and discussion questions, this volume is a useful tool for students of history, art history, German, and Renaissance studies.
Author: Larry Silver
Publisher: University of Pennsylvania Press
ISBN: 0812206010
Category : Art
Languages : en
Pages : 309
Get Book Here
Book Description
Albrecht Dürer (1471-1528), perhaps the most famous of all German artists, embodies the modern ideal of the Renaissance man—he was a remarkable painter, printmaker, draftsman, designer, theoretician, and even a poet. More is known about his thoughts and his life than about any other Northern European master of his time, since he wrote extensively about himself, his family's history, his travels, and his friends. His woodcuts and engravings were avidly collected and copied across Europe, and they quickly established his reputation as a master. Praised in life and elegized in death by such thinkers as Martin Luther and Erasmus, he served Emperor Maximilian and other leading church and secular princes in the Holy Roman Empire. Although there is a vast specialized literature on the Nuremberg master, The Essential Dürer fills the need for a foundational book that covers the major aspects of his career. The essays included in this book, written by leading scholars from the United States and Germany, provide an accessible, up-to-date examination of Dürer's art and person as well as his posthumous fame. The essays address an array of topics, from separate and detailed studies of his paintings, drawings, printmaking, and sculpture, to broader concerns such as his visits to and interactions with Venice and the Netherlands, his personal relationships, and his relationships with other artists. Collectively these stimulating essays explore the brilliance of Dürer's creativity and the impact he had on his world, exposing him as an artist fully engaged with the tumultuous intellectual and religious challenges of his time.
Author: Christina Antenhofer
Publisher: Campus Verlag
ISBN: 3593506475
Category : Science
Languages : en
Pages : 530
Get Book Here
Book Description
Cities are composed of a combination of urban and rural spaces, buildings and boundaries, and human bodies engaged in political, social, and cultural discourses. Together, these combine to create what the contributors to this volume call multiple landscapes. Developing a new theoretical conceptualization of cities, this book unites American and European approaches to comparative urban studies by investigating the concept of multiple landscapes in two sister cities: New Orleans and Innsbruck. As the essays reveal, both New Orleans and Innsbruck have long been centers of multicultural exchange, have strong senses of historical heritage, and profit from the spectacular geographies in which they are situated. Geography, in particular, links both cities to environmental, technological, and security challenges that must be considered in connection with aesthetic, cultural, and ecological debates. Exploring the many connections between New Orleans and Innsbruck, the interdisciplinary essays in this book will change the way we think about cities both local and abroad.
Author: Andrea Lindmayr-Brandl
Publisher: Routledge
ISBN: 1315281430
Category : Music
Languages : en
Pages : 384
Get Book Here
Book Description
The book draws upon the rich information gathered for the online database Catalogue of early German printed music / Verzeichnis deutscher Musikfrühdrucke (vdm), the first systematic descriptive catalogue of music printed in the German-speaking lands between c. 1470 and 1540, allowing precise conclusions about the material production of these printed musical sources. Chapters 8 and 9 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
