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Author: Tapan K. Panda
Publisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780
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Book Description
Author: Tapan K. Panda
Publisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780
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Book Description
Author: Dr Tapan K Panda
Publisher: Taxmann Publications Private Limited
ISBN: 9356222215
Category : Education
Languages : en
Pages : 47
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Book Description
This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: • Opening up of the Indian economy in the 90s • Entry of multinational companies across industries • Indian information technology space, leading the global change in the digital revolution The Present Publication is the 3rd Edition, authored by Dr. Tapan K Panda, with the following noteworthy features: • [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples. • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with thousands of students from different students of business schools across the globe o Shaped by the author/teacher's experience of teaching the subject matter to varying levels for more than three decades o Reactions and responses of students have also been incorporated at different places in the book • [Vivid Examples of Marketing Practice in India] The author blends marketing concepts with Indian examples so that the students can find immediate relevance to the Indian marketing environment • [Practical Application & On-field Projects] including internet-based project exercises and case studies to supplement conceptual inputs • [Unique Conceptual & Application Questions] on Indian Marketing The Book has 30 chapters divided into 8 Divisions. • Almost all the chapters end with Conclusion, Key Terms, Conceptual Questions, Application Questions, Projects, Web Assignments, Chapter End Cases etc. • Division 1 is about Introduction to Marketing. This division is divided into two chapters which are: o Introduction to Marketing o Creating & Delivering Customer Values • Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are: o Marketing Planning o Demand Measurement & Forecasting o Managing Information System & Marketing Research o The Environment for Marketing Decision • Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are: o Consumer Behaviour o Organizational Buyer Behaviour o Market Segmentation, Targeting & Positioning • Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are: o Managing the Product o The Marketing of Services o Management of New Product Development Process o Managing the Product Life Cycles o Managing Brands o Managing Packaging & Support Services • Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are: o Developing Pricing Strategies & Programs o Pricing Applications • Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are: o Managing Marketing Channels o Management of Logistics & Physical Distribution o Retail Management • Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are: o Integrated Marketing Communication (IMC) o Advertising Management o Sales Promotion Management o Publicity & Public Relations o Sales Management o Direct Marketing • Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are: o Marketing Organizations o Rural Marketing o High Technology Product Marketing o Digital Marketing
Author: Tapan K. Panda
Publisher:
ISBN: 9788174465115
Category :
Languages : en
Pages : 757
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Book Description
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131761397
Category : Marketing
Languages : en
Pages : 392
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Book Description
Author: Pooja Deshmukh
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 256
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Book Description
In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Author: K. Karunakaran
Publisher:
ISBN: 9781642876055
Category :
Languages : en
Pages :
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Book Description
Author: BSR Moorthy, Dr Siva Kumar
Publisher: Archers & Elevators Publishing House
ISBN: 9388805577
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Dr. Amit Verma
Publisher: Book Rivers
ISBN: 9389914957
Category : Antiques & Collectibles
Languages : en
Pages : 481
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Book Description
Author: S.H.H. Kazmi
Publisher: Excel Books India
ISBN: 9788174465429
Category : Business & Economics
Languages : en
Pages : 728
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Book Description
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Author: Ramaswamy
Publisher: Macmillan
ISBN: 9780230637290
Category : Marketing
Languages : en
Pages : 916
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Book Description
FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a
