Marketing Management for School Leaders PDF Download

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Marketing Management for School Leaders

Marketing Management for School Leaders PDF Author: Deidre Pettinga
Publisher: Rowman & Littlefield
ISBN: 1475850093
Category : Education
Languages : en
Pages : 159

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Book Description
This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.