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Author: Steuart Henderson Britt
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
Author: Steuart Henderson Britt
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 486
Get Book Here
Book Description
Author: Steuart Henderson Britt
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Steuart Henderson Britt
Publisher: McGraw-Hill College
ISBN: 9780070069497
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110827832
Category : Business & Economics
Languages : en
Pages : 868
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Book Description
No detailed description available for "Management and Marketing / Management und Marketing".
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 704
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Book Description
Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 806
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Book Description
Author: Lars Engwall
Publisher: Routledge
ISBN: 1317917146
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
Defining Management charts the expansion of management as an idea and practice from a time when it was limited to churches and households to its current ubiquity, focusing in particular on the role of business schools, consultants, and business media in this process. How did an entire industry develop around business schools, consultants, and business media who are now widely considered the authorities regarding best management practice? This book shows how these actors – on their own and in interaction – became taken-for-granted and gained such definitional power over management and managers, expanded across the globe from often modest and not always respected origins, and impacted, and continue to impact businesses and, increasingly, the broader economic and social context. Building on extant and some new research, the book is unique in bringing together issues and actors that have been examined elsewhere separately. Any student or professional of management interested in the evolution of their field or the rise of business schools, consultants and business media will find this book both novel and thought-provoking.
Author: Martial Pasquier
Publisher: Routledge
ISBN: 1317222601
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Author: United States. Department of Agriculture. Production and Marketing Administration
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 824
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Book Description
Author:
Publisher: Atlantic Publishers & Distri
ISBN:
Category :
Languages : en
Pages : 558
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Book Description
