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Author: Michael Jacobson
Publisher: Routledge
ISBN: 0429720262
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Author: Michael Jacobson
Publisher: Routledge
ISBN: 0429720262
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 43
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Book Description
Harness the Power of Offline Marketing for Business Success! With the rapid expansion of the Internet and the growth in both sales and services over the Web, it would be quite foolish not to create a Web presence and expand your brand on the information superhighway so that it is marketed to all those potential customers. Yet, traditional offline marketing should never be neglected to the point where it becomes a lost art. Because there are numerous offline marketing opportunities that can work wonders for your business at little or no cost with only a minimal amount of effort. A smart business person takes advantage of all that offline marketing has to offer. As more and more businesses direct their marketing efforts into Internet channels, they often neglect more traditional and proven marketing venues. With more of your competition's marketing focus directed online, this allows you to benefit from their mistake and sweep up some of their market share. Of course, you don't want to ignore the Internet, but you do want to work with traditional offline marketing as well. With a two-prong marketing approach, both offline and online, you will far outpace those in the same business as you, successfully securing new clientele and increasing overall profitability. What You Will be Taught in Offline Marketing Madness: 101 effective ways to promote your business Traditional offline marketing strategy Creative offline marketing tips and ideas Free advertising and exposure through publicity Networking and mutual partnering with other businesses Profiting off of existing and former customers
Author: Marye Tharp
Publisher: M.E. Sharpe
ISBN: 0765645068
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.
Author: Jim Bell
Publisher: Routledge
ISBN: 113468925X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Author: Detlev Zwick
Publisher: Oxford University Press
ISBN: 0199576742
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
Author: Art Weinstein
Publisher: Routledge
ISBN: 1136419888
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Author: Sam Hill
Publisher: Harper Collins
ISBN: 0887309798
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.
Author: Eric Davies
Publisher: Teach Yourself
ISBN: 147368398X
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578603560
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1056
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Book Description
