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Author: Paul Herbig
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Author: Paul Herbig
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Author: Kazuo Usui
Publisher: Routledge
ISBN: 1134350740
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Author: Ian Melville
Publisher: Routledge
ISBN: 1136379878
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author: Michael Y. Yoshino
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Johny K. Johansson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
The authors make the analogy with Zen practice, rather than rational analysis.
Author: Carla Robertson
Publisher:
ISBN:
Category :
Languages : en
Pages : 58
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Book Description
Author: George Fields
Publisher:
ISBN: 9784789004107
Category : Consumers
Languages : en
Pages : 274
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Book Description
Author: Joseph P. Helgert
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.
Author:
Publisher:
ISBN:
Category : Industrial policy
Languages : en
Pages : 100
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Book Description
Author: Paul Herbig
Publisher: Praeger
ISBN: 9780899309682
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Japan has major problems to address, if it wishes to remain an economic superstar in the 21st century. Can Japan continue to grow as an economic superpower, now that it has caught up with the technological frontier by borrowing technology? Herbig explores the Japanese and American cultures, business practices, and government behavior, in order to determine an optimum combination. International managers and CEOs, business scholars and graduate students will find Herbig's insights into future scenarios for both Japan and America very valuable. After examining historical evidence of Japan's creativity, Herbig provides fresh insight into Japanese innovative strengths and weaknesses, and analyzes Japanese product development strategies and target costing. A comparison between U.S. and Japanese innovation processes shows how American thinking focuses excessively upon the earliest stages of the process. It also shows the advantages of imitation and application, as well as the risks involved in being a follower, even one as good as Japan.
