Marketing Initiatives for Sustainable Educational Development

Marketing Initiatives for Sustainable Educational Development PDF Author: Tripathi, Purnendu
Publisher: IGI Global
ISBN: 1522556745
Category : Business & Economics
Languages : en
Pages : 358

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Book Description
Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments. Marketing Initiatives for Sustainable Educational Development contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools.

Marketing Initiatives for Sustainable Educational Development

Marketing Initiatives for Sustainable Educational Development PDF Author: Tripathi, Purnendu
Publisher: IGI Global
ISBN: 1522556745
Category : Business & Economics
Languages : en
Pages : 358

Get Book Here

Book Description
Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments. Marketing Initiatives for Sustainable Educational Development contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools.

Sustainable Marketing

Sustainable Marketing PDF Author: Donald A. Fuller
Publisher: SAGE Publications
ISBN: 1452221324
Category : Business & Economics
Languages : en
Pages : 409

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Book Description
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Fostering Sustainable Behavior

Fostering Sustainable Behavior PDF Author: Doug McKenzie-Mohr
Publisher: New Society Publishers
ISBN: 1550924621
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

A Cultural Historical Approach to Social Displacement and University-Community Engagement: Emerging Research and Opportunities

A Cultural Historical Approach to Social Displacement and University-Community Engagement: Emerging Research and Opportunities PDF Author: Underwood, Charles
Publisher: IGI Global
ISBN: 1799874028
Category : Education
Languages : en
Pages : 300

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Book Description
In a time of worldwide turmoil and pervasive social displacement, universities and communities have come together to meet these urgent challenges in order to support the academic and social development of displaced young people from diverse cultural and linguistic backgrounds. It is crucial to understand and review how institutions, as well as individuals and collaborative groups, have worked together to expand institutional culture and practice in a process of cross-institutional expansive learning. A Cultural Historical Approach to Social Displacement and University-Community Engagement: Emerging Research and Opportunities focuses on university-community collaborative engagement as a strategic response to widespread social displacement and its implications for the educational and social development of underserved young people from displaced communities. Using a cultural historical perspective, the book offers a comparative study of collaborative engagement in multiple programs involving university and community partners in long-term efforts to address the social displacement and educational development of local young people. Specifically, it examines University-Community Links (UC Links), an international network of partnerships between universities and communities that has been addressing the educational implications of social displacement for over 20 years. This book is ideal for school faculty, students, university administrators, local community leaders, community-based organization leaders, local political leaders, teachers, and school partners, as well as researchers, practitioners, and stakeholders interested in discourse on university-community engagement in higher education, K-12, and local and state decision-making arenas.

Overcoming Challenges and Creating Opportunity for African American Male Students

Overcoming Challenges and Creating Opportunity for African American Male Students PDF Author: Butcher, Jennifer T.
Publisher: IGI Global
ISBN: 1522559914
Category : Social Science
Languages : en
Pages : 319

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Book Description
This title is an IGI Global Core Reference for 2019 as it provides solution-oriented approaches to confronting, confirming, and mitigating perpetual disparities within the educational system. Containing research from researchers across the U.S., this publication covers comprehensive research on access to education, racial battle fatigue, and mentoring programs. Overcoming Challenges and Creating Opportunity for African American Male Students is an essential reference source that supports the development of more widespread solution-oriented approaches to confronting, confirming, and mitigating any perpetual disparities that may exist among these students. Featuring research on topics such as access to education, racial battle fatigue, and mentoring programs, this book is ideally designed for administrators, policymakers, educators, scholars, researchers, students, and academicians seeking coverage on the many factors that influence African American male success in various educational contexts.

Teaching and Learning Strategies for Sustainable Development

Teaching and Learning Strategies for Sustainable Development PDF Author: Enakshi Sengupta
Publisher: Emerald Group Publishing
ISBN: 1789736412
Category : Education
Languages : en
Pages : 212

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Book Description
This timely book explores the sustainable development goals, how well universities have been able to integrate them into their curriculum, and how universities can institutionalize the goals and sustainable development into their strategic plans and institutional culture

Education for Sustainable Development Goals

Education for Sustainable Development Goals PDF Author: Rieckmann, Marco
Publisher: UNESCO Publishing
ISBN: 9231002090
Category :
Languages : en
Pages : 67

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Book Description


Sustainable Tourism: Breakthroughs in Research and Practice

Sustainable Tourism: Breakthroughs in Research and Practice PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522575057
Category : Business & Economics
Languages : en
Pages : 537

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Book Description
Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.

Enhancing Teaching and Learning With Socratic Educational Strategies: Emerging Research and Opportunities

Enhancing Teaching and Learning With Socratic Educational Strategies: Emerging Research and Opportunities PDF Author: Giuseffi, Frank G.
Publisher: IGI Global
ISBN: 1799871746
Category : Education
Languages : en
Pages : 172

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Book Description
Traditionally understood as an ancient teaching method conceived by the philosopher Socrates, scholars in education have boldly explored the definitions, philosophical underpinnings, assumptions, and uses of Socratic dialogue in various learning situations and educational settings. Despite its ancient origins, the Socratic Method has an impact on contemporary leadership, critical thinking skills, e-learning, adult education, and social-emotional learning. Enhancing Teaching and Learning With Socratic Educational Strategies: Emerging Research and Opportunities presents scholarly work, philosophical investigations, educational claims, and the latest empirical research on the process and outcome of the Socratic Method in educational contexts. It delves deeply into the instructional strategy uncovering its practical impact in educational contexts and its philosophical and societal consequences in the modern world. Covering topics such as female voice, maieutic instruction, and teacher preparation, this book is an essential resource for philosophers, educational administration, educators, researchers, pre-service teachers, academicians, and government programs.

Green Business: Concepts, Methodologies, Tools, and Applications

Green Business: Concepts, Methodologies, Tools, and Applications PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522579168
Category : Business & Economics
Languages : en
Pages : 1718

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Book Description
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.