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Author: Adam Ritchie
Publisher: Taylor & Francis
ISBN: 1000593606
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.
Author: Adam Ritchie
Publisher: Taylor & Francis
ISBN: 1000593606
Category : Business & Economics
Languages : en
Pages : 128
Get Book Here
Book Description
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.
Author: Richard J. Oosterhoff
Publisher: University of Pittsburgh Press
ISBN: 0822988461
Category : Science
Languages : en
Pages : 346
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Book Description
Ingenuity in the Making explores the myriad ways in which ingenuity shaped the experience and conceptualization of materials and their manipulation in early modern Europe. Contributions range widely across the arts and sciences, examining objects and texts, professions and performances, concepts and practices. The book considers subjects such as spirited matter, the conceits of nature, and crafty devices, investigating the ways in which ingenuity acted in and upon the material world through skill and technique. Contributors ask how ingenuity informed the “maker’s knowledge” tradition, where the perilous borderline between the genius of invention and disingenuous fraud was drawn, charting the ambitions of material ingenuity in a rapidly globalizing world.
Author: Rodney Carlisle
Publisher: Turner Publishing Company
ISBN: 0470306920
Category : Science
Languages : en
Pages : 711
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Book Description
A unique A-to-Z reference of brilliance in innovation and invention Combining engagingly written, well-researched history with the respected imprimatur of Scientific American magazine, this authoritative, accessible reference provides a wide-ranging overview of the inventions, technological advances, and discoveries that have transformed human society throughout our history. More than 400 entertaining entries explain the details and significance of such varied breakthroughs as the development of agriculture, the "invention" of algebra, and the birth of the computer. Special chronological sections divide the entries, providing a unique focus on the intersection of science and technology from early human history to the present. In addition, each section is supplemented by primary source sidebars, which feature excerpts from scientists' diaries, contemporary accounts of new inventions, and various "In Their Own Words" sources. Comprehensive and thoroughly readable, Scientific American Inventions and Discoveries is an indispensable resource for anyone fascinated by the history of science and technology. Topics include: aerosol spray * algebra * Archimedes' Principle * barbed wire * canned food * carburetor * circulation of blood * condom * encryption machine * fork * fuel cell * latitude * music synthesizer * positron * radar * steel * television * traffic lights * Heisenberg's uncertainty principle
Author: Milton Wright
Publisher:
ISBN:
Category : Inventions
Languages : en
Pages : 248
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Book Description
Author: Florence Essers
Publisher:
ISBN:
Category : Inventions
Languages : en
Pages : 224
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Book Description
After helping Grandpa in the garden, Sarah and her grandparents enjoy a lunch made from home-grown vegetables.
Author: Sally Baggott
Publisher: Routledge
ISBN: 1317099311
Category : Science
Languages : en
Pages : 313
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Book Description
Matthew Boulton was a leading industrialist, entrepreneur and Enlightenment figure. Often overshadowed through his association with James Watt, his Soho manufactories put Birmingham at the centre of what has recently been termed 'The Industrial Enlightenment'. Exploring his many activities and manufactures-and the regional, national and international context in which he operated-this publication provides a valuable index to the current state of Boulton studies. Combining original contributions from social, economic, and cultural historians, with those of historians of science, technology and art, archaeologists and heritage professionals, the book sheds new light on the general culture of the eighteenth century, including patterns of work, production and consumption of the products of art and industry. The book also extends and enhances knowledge of the Enlightenment, industrialization and the processes of globalization in the eighteenth century.
Author: Thomas E. Mosley
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Based on hundreds of invention evaluations, counseling sessions with inventors and negotiations with marketers and manufacturers, Marketing Your Invention dispels the myths and clearly communicates what inventors need to know to successfully bring their inventions to market. Topics include: protecting an idea, characteristics of a successful new product, invention positioning, finding money, and licensing.
Author: John H. Lienhard
Publisher: Oxford University Press
ISBN: 0195341201
Category : Mathematics
Languages : en
Pages : 288
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Book Description
In How Invention Begins, Lienhard reconciles the ends of invention with the individual leaps upon which they are built, illuminating the vast web of individual inspirations that lie behind whole technologies. He traces, for instance, the way in which thousands of people applied their combined genius to airplanes, trains, and automobiles, revealing how a collective desire, an upwelling of fascination, a spirit of the times--a Zeitgeist--laid its hold upon inventors. The thing they all sought to create was speed itself. Can we speak of speed as an invention? To do so, he concludes, is certainly no greater a stretch than to call the car an "invention."
Author: Voice of America (Organization)
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 384
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
