Marketing Information Guide PDF Download
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Book Description
Author: Robert C. Blattberg
Publisher: Harvard Business Review Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Table of Contents
Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: HIGH DEFINITION BOOKS
Publisher: HIGH DEFINITION BOOKS
ISBN:
Category :
Languages : en
Pages : 610
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Book Description
This book is specially developed for the candidates of CBSE UGC NET : Commerce Junior Research Fellowship and Assistant Professor (Paper II and III) Exam. This book included Study Material and Solved Papers for the purpose of practice of questions based on the latest pattern of the examination. Detailed Explanatory Answers have also been provided for Better Understanding of the Candidates.
Author:
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 598
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Book Description
Author: California. Legislature. Senate
Publisher:
ISBN:
Category : California
Languages : en
Pages : 3548
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Book Description
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 980
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Book Description
Author: Mary E. Lassanyi
Publisher: DIANE Publishing
ISBN: 0788144790
Category : Africa
Languages : en
Pages : 224
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Book Description
This one-of-a-kind reference tool provides vital market & trade development information. Part I contains three separate sections: introduction, reference & contacts (describes the international & regional organizations, research centers, & financial institutions that facilitate international trade). Part II is divided into two groups of Sub-Saharan African countries: first & second tier; each group has an introductory overview, & information on exports & imports, on investment & trade barriers, & on the best prospects for U.S. investment & exports. Contacts & selected publications also are included.
Author: National Agricultural Library (U.S.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1338
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Book Description
Author:
Publisher:
ISBN:
Category : Budget
Languages : en
Pages : 288
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Book Description
