Marketing in U.S. Dance Companies PDF Download
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Author: Charlotte Chase Fossum
Publisher:
ISBN:
Category : Dance
Languages : en
Pages : 174
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Book Description
Author: Charlotte Chase Fossum
Publisher:
ISBN:
Category : Dance
Languages : en
Pages : 174
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Book Description
Author: Manxin Luo
Publisher:
ISBN:
Category : Arts
Languages : en
Pages : 0
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Book Description
This research explores aspects of strategic marketing plans for ballet companies in the United States. By looking at segments of market research, engagement strategies and techniques, resource identification, branding and communications, and marketing strategies during crises and especially during the COVID-19 pandemic, this research helps American ballet companies build competitive brands, develop sustainable relationships with diverse audiences and institutions, and navigate complex cultural and political environments. A literature review of ballet, dance, and performing arts marketing provides a theoretical framework for strategic marketing for ballet. Interviews with ten marketing staff of ballet companies and data from trade magazines provide insights of ballet marketing in practice. This research concludes with a systematic list of recommendations of best practices for building strategic marketing plans for U.S ballet companies.
Author: George Nunes
Publisher:
ISBN:
Category : Dance
Languages : en
Pages : 244
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Book Description
Author: Sue Wybrow
Publisher: The Endless Bookcase Ltd
ISBN: 1912243156
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Check out tons of amazing tips on how to get massive exposure for your dance classes, parties and workshops in this marketing book for dance teachers. From the importance of contact information, to having more time for a social life – yes, you can have a social life! – 101 Marketing Tips for Dance Teachers has it all. Easy to implement, easy to understand and massively cost effective! If you want to make an amazing living through dance – then you need this book! Tips include how to make the most of seasonal events, networking advice, getting cover, dance parties, social networking advice and more.
Author: Marianne Kraske
Publisher:
ISBN:
Category : Arts
Languages : en
Pages :
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Book Description
Audience participation in the arts in the United States is declining, putting the survival of many arts organizations at stake. Of the arts ballet has one of the lowest rates of audience attendance. There are a variety of factors that explain this drop in attendance, including a steep decline in participation from older audiences and an economic climate that favors less consumer spending. As a result, currently over half of the United States participate in the arts through electronic and digital media.This thesis explores the online presence and initiatives of five major American ballet companies: New York City Ballet, Pennsylvania Ballet, Boston Ballet, San Francisco Ballet and Houston Ballet. The content, design, accessibility and aesthetic of each of these five ballet companies websites is studied and ranked, as is the level of social media engagement. A series of in-depth interviews garnered from questions that evolved as a result of this research took place with Pennsylvania Ballet, Houston Ballet and San Francisco Ballet.Ballet companies need to recognize that technology and an investment in a strong online presence will have a direct effect on the sustainability and relevance of their companies. This thesis proves that ballet companies increasingly understand this need and are working to strengthen their online presence and social media engagement.
Author: Ali Duffy
Publisher: Human Kinetics
ISBN: 1492592730
Category : Performing Arts
Languages : en
Pages : 209
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Book Description
Never before has a greater variety of careers been available in dance—and never before has such comprehensive, expert guidance on those burgeoning careers been accessible in one book. Careers in Dance is a master guide that will help students navigate the expanding opportunities in dance and familiarize current professionals with potential career choices that best align with their pursuits and strengths. This highly practical text offers a wealth of information on career options in a variety of settings and with a variety of focuses, including commercial ventures, scholarly pursuits, administrative avenues, medical and scientific settings, and interdisciplinary opportunities. Readers are guided in discovering their deepest interests and learning how to translate their unique strengths into rich and fulfilling careers. In keeping with recent trends in higher education dance programs, Careers in Dance spotlights entrepreneurship and leadership opportunities for dancers, delving into an array of options and offering much-needed advice. The book covers some of the social and cultural influences that affect success in the field, and it explores various career opportunities: K-12 and postsecondary dance education Dance studios Performance, choreography, and production Dance research, analytical writing, and journalism Dance administration and advocacy Dance science, therapy, and medical and somatic practices Private competition companies Technical theater and related areas The text also helps readers understand the connections between dance and other disciplines. For example, it details the interdisciplinary opportunities involving technology, technical theater, and media. It also notes the possibilities for continued education in graduate school programs and suggests approaches to acclimating to life as a working professional. Careers in Dance offers two recurring elements throughout the book: Profiles of, and interviews with, esteemed professional dancers, revealing their real-world experiences and affording insights into different dance careers Reflection prompts that encourage self-reflection and prepare readers to seek career development and career advancement opportunities This text explores the opportunities dance students and professionals can pursue, helps them pinpoint their areas of interest and strengths, and equips them to create their unique paths to a fulfilling career in dance. In doing so, Careers in Dance provides the advice and strategies dancers need to actualize their own destinies in dance.
Author: National Endowment for the Arts
Publisher:
ISBN:
Category : Federal aid to the arts
Languages : en
Pages : 802
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Book Description
Reports for 1980-19 also include the Annual report of the National Council on the Arts.
Author: Ella H. Magruder
Publisher: McFarland
ISBN: 0786471026
Category : Performing Arts
Languages : en
Pages : 221
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Book Description
This book has systematic directions for those who are creating a dance company for young audiences: how to handle bookings, write effective grants, handle crowds of children, keep their interest high and deal with the unexpected--backstage, or onstage or costume! Important also: how to maintain the support and the appreciation of presenters, teachers and principals. Profiles of ten successful dance companies who perform for children are provided. The book's touring and production information can be applied to almost any performing group that uses the medium of dance to deliver its message--from professional dance companies to university, high school and studio dance performers.
Author: J. Bernstein
Publisher: Springer
ISBN: 1137375698
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Author: Georgina Pazcoguin
Publisher: Henry Holt and Company
ISBN: 1250244293
Category : Biography & Autobiography
Languages : en
Pages : 290
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Book Description
"Don't expect just tulle and toe shoes. In this fascinating insider's tale, NYCB dancer Pazcoguin reveals her world. . . . A striking debut." —People Award-winning New York City Ballet soloist Georgina Pazcoguin, aka the Rogue Ballerina, gives readers a backstage tour of the real world of elite ballet—the gritty, hilarious, sometimes shocking truth you don’t see from the orchestra circle. In this love letter to the art of dance and the sport that has been her livelihood, NYCB’s first Asian American female soloist Georgina Pazcoguin lays bare her unfiltered story of leaving small-town Pennsylvania for New York City and training amid the unique demands of being a hybrid professional athlete/artist, all before finishing high school. She pitches us into the fascinating, whirling shoes of dancers in one of the most revered ballet companies in the world with an unapologetic sense of humor about the cutthroat, survival-of-the-fittest mentality at NYCB. Some swan dives are literal: even in the ballet, there are plenty of face-plants, backstage fights, late-night parties, and raucous company bonding sessions. Rocked by scandal in the wake of the #MeToo movement, NYCB sits at an inflection point, inching toward progress in a strictly traditional culture, and Pazcoguin doesn’t shy away from ballet’s dark side. She continues to be one of the few dancers openly speaking up against the sexual harassment, mental abuse, and racism that in the past went unrecognized or was tacitly accepted as par for the course—all of which she has painfully experienced firsthand. Tying together Pazcoguin’s fight for equality in the ballet with her infectious and deeply moving passion for her craft, Swan Dive is a page-turning, one-of-a-kind account that guarantees you'll never view a ballerina or a ballet the same way again.
