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Author: Bruce David Keillor
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Author: Bruce David Keillor
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN: 0313086435
Category : Business & Economics
Languages : en
Pages : 1127
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Book Description
Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Author: Carrillo, Francisco J.
Publisher: Edward Elgar Publishing
ISBN: 1800883668
Category : Political Science
Languages : en
Pages : 432
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Book Description
Exploring the ways that contemporary urban life takes the Holocene for granted, this multidisciplinary book warns that anthropogenic environmental impacts are on course to challenge the viability of most human settlements. It highlights how, despite increased warnings, most cities appear to be in denial of the potential impending catastrophes and remain ill-prepared to handle major disruptions.
Author: Bruce David Keillor
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Author: Bruce David Keillor
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Author: Bruce David Keillor
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Author: Seungwon "Shawn" Lee
Publisher: CRC Press
ISBN: 1315355221
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from
[email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
Author: Aric Rindfleisch
Publisher: Emerald Group Publishing
ISBN: 1787563391
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Author: V. Kumar
Publisher: Edward Elgar Publishing
ISBN: 1781004986
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
