Marketing in Sri Lanka PDF Download
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
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Book Description
Author: Ramendra Singh
Publisher: Emerald Group Publishing
ISBN: 1787145557
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Author: DEVASHISH. DASGUPTA
Publisher: Pearson Education India
ISBN: 9788131731826
Category : Hospitality industry
Languages : en
Pages : 304
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Book Description
Author: United Nations Conference on Trade and Development. Secretariat
Publisher: New York : United Nations
ISBN:
Category : Tea trade
Languages : en
Pages : 68
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Book Description
Author: Daromir Rudnyckyj
Publisher: Cambridge University Press
ISBN: 1107186056
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book focuses on how neoliberal market practices engender new forms of religiosity, and how religiosity shapes economic actions.
Author: Farzana Quoquab
Publisher: Emerald Group Publishing
ISBN: 1800718454
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
Author: Marin A. Marinov
Publisher: Routledge
ISBN: 0429559364
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines firm’s competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations and determinants. Value in marketing is delivered to customers, stakeholders, shareholders, ecosystems and society. While the literature has been unanimously emphasizing the economic interpretation of value, measured in money terms, marketing has been at the forefront of critical thinking bringing to the fore new meanings and interpretations of value that have unlocked the psychological, emotional, social and ecological value of products and services to customers. It is the marketing thought that has extended the understanding of value-in-use and has indisputably positioned value in context. Marketing has developed the notion of value delivered by intangible assets that can create much greater value than the tangible product and/or service. Marketing has unravelled the multi-layered nature of value to the customer and thus augmented the meanings and interpretations, as well as the analytical and practical potential of this notion. Consequently, we see the need to revisit the concept of value in marketing in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and developments in our understanding of value in marketing that can raise the awareness of the scholarly and business communities of its pivotal importance for businesses and consumers. Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. The chapters address various issues including: customer value development, implications, and trajectories; intra-variable and inter-variable perspectives of value; the importance of the value concept in the international marketing context; value developed in networks that is intrinsically associated with knowledge creation in the internationalization, meanings and interpretations of value in diverse contexts that help us develop further the dimensions of the concept. We trust the book will be of interest to researchers, scholars and students in the fields of marketing management and international business, and to people who wish to have a better understand what marketing really brings to consumers.
Author:
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 300
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Book Description
Author: Aric Rindfleisch
Publisher: Emerald Group Publishing
ISBN: 1787563413
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Author: Ayantunji Gbadamosi
Publisher: Bloomsbury Publishing
ISBN: 1350305251
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.
