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Author: Ian Melville
Publisher: Routledge
ISBN: 1136379878
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author: Ian Melville
Publisher: Routledge
ISBN: 1136379878
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author: Kazuo Usui
Publisher: Routledge
ISBN: 1134350740
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Author: Ian Melville
Publisher: Routledge
ISBN: 1136379886
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 46
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Book Description
Author: Ory Bartal
Publisher: Dartmouth
ISBN: 9781611686531
Category : Advertising
Languages : en
Pages : 0
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Book Description
A major study of postmodern developments in Japanese advertising and art
Author: Helen Hardacre
Publisher: Univ of California Press
ISBN: 0520216547
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
Abortion has been practiced throughout Japanese history and, since its postwar legalization, has come to be widely accepted. Its legal status is not under attack. Contemporary religious groups do not mobilize against it, nor do political parties compose their platforms around the issue. Yet in the 1970s religious entrepreneurs across all doctrinal boundaries mounted a surprisingly successful tabloid campaign to popularize a religious ritual for aborted fetuses called mizuko kuyo. Using images derived from fetal photography, they published frightening accounts of fetal wrath and spiritual attacks, prompting many women to seek ritual atonement for abortions performed even decades earlier.
Author: Ulrike Schaede
Publisher: Stanford University Press
ISBN: 1503612368
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
After two decades of reinvention, Japanese companies are re-emerging as major players in the new digital economy. They have responded to the rise of China and new global competition by moving upstream into critical deep-tech inputs and advanced materials and components. This new "aggregate niche strategy" has made Japan the technology anchor for many global supply chains. Although the end products do not carry a "Japan Inside" label, Japan plays a pivotal role in our everyday lives across many critical industries. This book is an in-depth exploration of current Japanese business strategies that make Japan the world's third-largest economy and an economic leader in Asia. To accomplish their reinvention, Japan's largest companies are building new processes of breakthrough innovation. Central to this book is how they are addressing the necessary changes in organizational design, internal management processes, employment, and corporate governance. Because Japan values social stability and economic equality, this reinvention is happening slowly and methodically, and has gone largely unnoticed by Western observers. Yet, Japan's more balanced model of "caring capitalism" is both competitive and transformative, and more socially responsible than the unbridled growth approach of the United States.
Author: Pierre-Yves Donzé
Publisher: Oxford University Press
ISBN: 0190932228
Category : Business & Economics
Languages : en
Pages : 649
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Book Description
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Author: Michael Porter
Publisher: Basic Books
ISBN: 9780465059898
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
In Can Japan Compete?, world-renowned competition strategist Michael Porter and his colleagues explain why American assumptions about Japan have proved so inaccurate, what Japan must do to regain its strength, and what its journey can tell us about how to succeed in the new global economy.The research behind this book began in the early 1990s, at a time when Japan's economic success was overwhelmingly credited to the Japanese government and its unique management policies. Porter and his colleagues started by asking a crucial but previously overlooked question: If Japanese government policies and practices accounted for the nation's extraordinary competitiveness, then why wasn't Japan competitive in many of the industries where those policies had been prominently implemented? The authors and a team of colleagues surveyed a vast array of Japanese industries. This surprising book is the result of their work. The continuing influence of Japanese government and management strategies worldwide makes Can Japan Compete? a must read for anyone competing in the global economy.
Author: Dentsu Media Innovation Lab
Publisher: ダイヤモンド社
ISBN:
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
2019 26th fifth This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab . * The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2019 edition marks the 26th publication. The English edition is reorganized from the Japanese and has been released for the fifth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.
