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Author: Luciana Florêncio de Almeida
Publisher: Woodhead Publishing
ISBN: 0128147229
Category : Technology & Engineering
Languages : en
Pages : 398
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Book Description
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
Author: Luciana Florêncio de Almeida
Publisher: Woodhead Publishing
ISBN: 0128147229
Category : Technology & Engineering
Languages : en
Pages : 398
Get Book Here
Book Description
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
Author: Everardo Rocha
Publisher: Routledge
ISBN: 1000467481
Category : Social Science
Languages : en
Pages : 165
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Book Description
This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializes culture and creates relations between people and goods. The book presents advertising as a mode of magical thinking that mediates the passage from the machine-driven sphere of production to the humanized sphere of consumption, converting meaningless impersonal things into goods that have name, origin, identity and purpose. It will be of interest to anthropologists, sociologists and others working on advertising, marketing, communications, and consumer research.
Author: Leonardo Liberman
Publisher: Palgrave MacMillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America – three increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global economy. The chapters of this volume will further readers' understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative solutions while developing their international operations by presenting research findings from top scholars working in the region.
Author: James P. Woodard
Publisher: UNC Press Books
ISBN: 146965637X
Category : History
Languages : en
Pages : 543
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Book Description
James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.
Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 074946996X
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Author: Alexandre Ardichvili
Publisher: Cambridge University Press
ISBN: 1107104920
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This study examines the intersection of human resource development and human resource management with ethical business cultures in developing economies, and addresses issues faced daily by practitioners in these countries. It is ideal for scholars, researchers and students in business ethics, management, human resource management and development, and organization studies.
Author:
Publisher:
ISBN:
Category : Brazil
Languages : en
Pages : 572
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Book Description
Author: Elisabeth B. Reynolds
Publisher: Routledge
ISBN: 0429626886
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Since the early 2000s, state-led and innovation-focused strategies have characterized the approach to development pursued in countries around the world, such as China, India, and South Korea. Brazil, the largest and most industrialized economy in Latin America, demonstrates both the opportunities and challenges of this approach. Over the course of nearly 20 years, the Brazilian government enacted various policies and programs designed to strengthen the country’s capacity to innovate. It increased spending on science and technology, encouraged greater collaboration between industry and universities, and fostered the creation of new institutions whose primary aim was to facilitate greater private research and development (R&D) spending. In this book, the editors unite a diverse array of empirical contributions around a few key themes, including public policies, institutions and innovation ecosystems, and firms and industries, that collectively make the case for a new, forward-looking innovation agenda aimed at addressing persistent challenges and exploiting emerging opportunities in Brazil. Its conclusions offer valuable lessons for other developing and emerging economies seeking to accelerate innovation and growth in the modern age. With its interdisciplinary and wide-ranging contribution to the study of innovation, as well as attention to broader policy implications, this book will appeal to scholars and professionals alike.
Author: Edmund Brown
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 528
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Book Description
Author: Cristina Rocha
Publisher: University of Hawaii Press
ISBN: 9780824829766
Category : Religion
Languages : en
Pages : 284
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Book Description
Widely perceived as an overwhelmingly Catholic nation, Brazil has experienced in recent years a growth in the popularity of Buddhism among the urban, cosmopolitan upper classes. In the 1990s Buddhism in general and Zen in particular were adopted by national elites, the media, and popular culture as a set of humanistic values to counter the rampant violence and crime in Brazilian society. Despite national media attention, the rapidly expanding Brazilian market for Buddhist books and events, and general interest in the globalization of Buddhism, the Brazilian case has received little scholarly attention. Cristina Rocha addresses that shortcoming in Zen in Brazil. Drawing on fieldwork in Japan and Brazil, she examines Brazilian history, culture, and literature to uncover the mainly Catholic, Spiritist, and Afro-Brazilian religious matrices responsible for this particular indigenization of Buddhism. In her analysis of Japanese immigration and the adoption and creolization of the Sôtôshû school of Zen Buddhism in Brazil, she offers the fascinating insight that the latter is part of a process of "cannibalizing" the modern other to become modern oneself. She shows, moreover, that in practicing Zen, the Brazilian intellectual elites from the 1950s onward have been driven by a desire to acquire and accumulate cultural capital both locally and overseas. Their consumption of Zen, Rocha contends, has been an expression of their desire to distinguish themselves from popular taste at home while at the same time associating themselves with overseas cultural elites.
