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Author: Damrong Pinkoon
Publisher: Damrong Pinkoon
ISBN:
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Marketing Idea is a book with lots of marketing ideas. Because marketing strategies can be different, it all depends on the products and the timing. This book will give you the full walk through on every marketing circumstance that might occur.
Author: Damrong Pinkoon
Publisher: Damrong Pinkoon
ISBN:
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Marketing Idea is a book with lots of marketing ideas. Because marketing strategies can be different, it all depends on the products and the timing. This book will give you the full walk through on every marketing circumstance that might occur.
Author: Martha Alderson
Publisher: Penguin
ISBN: 1599638878
Category : Language Arts & Disciplines
Languages : en
Pages : 257
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Book Description
Take a Deep Dive into Plot and Scene and Improve Your Writing Whether you're planning your first novel or have already written a first draft, you need to master the concepts of plot and scene to truly realize your story's potential. Writing Deep Scenes teaches you how to write strong, layered, and engaging scenes--the secret to memorable, page-turning plots. It's filled with practical tools for building layers and nuance into your scenes, employing the right scene types at the right junctures, and developing a profound understanding of how plot and scene intertwine. Inside you'll learn: • How scenes are comprised of three key layers: action, emotion, and theme. • How to recognize each layer and weave them seamlessly into a scene. • How to develop an intricate relationship between the action and emotion in every scene. • How thematic imagery embedded in scenes increases a story's tension and contributes to the story's meaning. Using contemporary examples from a variety of genres, Writing Deep Scenes provides an effective method for plotting at the scene level. Use these techniques and enrich your fiction and memoirs with page-turning suspense and pathos, and explore new depths in every story you write.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Rod Sloane
Publisher: Rod Sloane
ISBN: 9781905823123
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
"This book will get you started with a new way to think about marketing your business."
Author: Jay Baer
Publisher: Penguin
ISBN: 0525537287
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author: Robb Wallace
Publisher: Robb Wallace Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
Welcome to 80 plus ideas to market your business. In this short marketing book, you will find many ways to help market your business. The key to this book, like most things in life, is to do. ‘Action’ will make every marketing idea presented in this book come to life. This book covers ideas to market your business online, offline, in person, face to face, via email, social media, with video, images and more. So grab your copy and get marketing.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author: Malcolm McDonald
Publisher: Butterworth-Heinemann
ISBN: 9780750673075
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 1328453634
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 131
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Book Description
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Author: Mike Shatzkin
Publisher: Mike Shatzkin
ISBN: 0986939706
Category :
Languages : en
Pages : 469
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Book Description
