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Author: Ryan J. Doeller
Publisher: Xlibris Corporation
ISBN: 1456822527
Category : Religion
Languages : en
Pages : 86
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Book Description
As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.
Author: Ryan J. Doeller
Publisher: Xlibris Corporation
ISBN: 1456822527
Category : Religion
Languages : en
Pages : 86
Get Book Here
Book Description
As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.
Author: Donna A. Heckler
Publisher: Our Sunday Visitor
ISBN: 1681924013
Category : Religion
Languages : en
Pages : 114
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Book Description
Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Author: Sam Magdalein
Publisher: Lulu.com
ISBN: 1365303632
Category : Religion
Languages : en
Pages : 266
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Book Description
Just like all schools are not the same, all youth groups are not the same. But how can parents know that their kids are going to a good, Biblical youth ministry? And what makes a group ""Biblical""? In "Playing Games with God," Sam Magdalein lays out a simple framework that parents can use when searching for and examining a youth group for their teens. But what about modern youth ministries? Parents may have a feeling that something is wrong in these churches, but can't quite put their finger on the problem. Sam includes a thorough examination of the foundations, philosophies, drivers, and everyday practices of modern youth groups. Using numerous quotes from youth ministry seminary textbooks, lessons plans from youth ministry conferences, ministry resource books, and articles, you'll read in their own words what modern churches are actually doing with our kids.
Author: United States. Congress. House. Committee on Education and Labor
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Author: Walt Mueller
Publisher: Zondervan
ISBN: 0310669901
Category : Religion
Languages : en
Pages : 482
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Book Description
CPYU President Walt Mueller's critically acclaimed book, Understanding Today's Youth Culture, is widely recognized as one of the most thorough and comprehensive overviews of youth culture today. This Gold Medallion Book Award winner is used as a seminal text in colleges, universities, and seminaries around the world, but is especially noted for its honest and easy to read style. The book approaches youth culture from a distinctively Christian perspective and contains chapters on a variety of topics including: music, media, sexuality, materialism, drugs and alcohol, and spirituality. A great resource for parents, educators, youth workers, and pastors.
Author: Mark Cannister
Publisher: Wipf and Stock Publishers
ISBN: 1532660278
Category : Religion
Languages : en
Pages : 283
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Book Description
Why Teenagers Matter in the Life of the Church
Author: Andrew Root
Publisher: Baker Academic
ISBN: 1493420178
Category : Religion
Languages : en
Pages : 350
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Book Description
What is youth ministry actually for? And does it have a future? Andrew Root, a leading scholar in youth ministry and practical theology, went on a one-year journey to answer these questions. In this book, Root weaves together an innovative first-person fictional narrative to diagnose the challenges facing the church today and to offer a new vision for youth ministry in the 21st century. Informed by interviews that Root conducted with parents, this book explores how parents' perspectives of what constitutes a good life are affecting youth ministry. In today's culture, youth ministry can't compete with sports, test prep, and the myriad other activities in which young people participate. Through a unique parable-style story, Root offers a new way to think about the purpose of youth ministry: not happiness, but joy. Joy is a sense of experiencing the good. For youth ministry to be about joy, it must move beyond the youth group model and rework the assumptions of how identity and happiness are imagined by parents in American society.
Author: Oluwole O. Iyiola
Publisher: Universal-Publishers
ISBN: 1599426986
Category :
Languages : en
Pages : 220
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Book Description
The tobacco industry has always shown much interest in marketing their line of products and have been very successful in portraying smoking as a socially acceptable behavior to billions of people throughout the world. Studies have shown in developed nations that tobacco marketing leads to the onset of smoking among adolescents; in Nigeria, no such study has been done. The purpose of this research is to assess the potential influence of tobacco marketing on tobacco consumption among rural and urban residents in the southwestern region of Nigeria. The survey was designed by the researcher: thirty-six items, self-administered by paper instrument using a cross-sectional design, were distributed to six hundred people in southwestern Nigeria. The study involved 436 males (72.7%) and 164 females (27.3%). Of these, 336 came from rural areas and 264 came from urban areas respectively. Some 337 respondents (56.2%), indicated that they were influenced by tobacco marketing to smoke, while 263 (43.8%) indicated that they were not influenced. The chi square statistic was used to test the null hypotheses. The result shows a positive significant relationship that supports the notion that tobacco marketing has a positive influence on tobacco consumption in the study areas. This study also revealed that more males in the urban area are being influenced by tobacco marketing to smoke.
Author: Benoit Denizet-Lewis
Publisher: Simon and Schuster
ISBN: 1416594477
Category : Social Science
Languages : en
Pages : 322
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Book Description
BENOIT DENIZET-LEWIS, one of the most perceptive and interesting journalists writing today, takes us into some unusual precincts of American society in American Voyeur. Denizet-Lewis made news with his New York Times Magazine cover story "Double Lives on the Down Low," included here, which ignited a firestorm by revealing a subculture of African-American men who have sex with other men but who don’t consider themselves gay. In American Voyeur, he also takes us inside a summer camp for pro-life teenagers, a New Hampshire town where two young brothers committed suicide, a social group for lipstick lesbians, a middle school where a girl secretly lives as a boy, a college where fraternity boys face the daunting prospect of sobriety, a state where legally married young gay men are turning out to be more like their parents than anyone might have suspected, a high school where dating has been replaced by "hooking up," and other intersections of youth culture and sexuality. Peer behind the curtain of modern American life with this remarkable collection.
Author: Natasha Crain
Publisher: Baker Books
ISBN: 1493412302
Category : Religion
Languages : en
Pages : 210
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Book Description
Christian parenting is hard work--and it's getting harder. Parents have a deep desire to pass on their faith, but fear that today's increasingly skeptical and hostile world will eventually lead their kids to reject the truth of Christianity. That leaves many parents feeling overwhelmed--uncertain of what they can do to help their children, given the difficulty and extent of the faith challenges they will face. This practical and timely resource gives parents the confidence of knowing what to discuss with their children and how to discuss it in order to facilitate impactful conversations that will form the basis of a lifelong faith. In a friendly, parent-to-parent voice, Natasha Crain identifies 30 specific conversations about God that parents must have with their children, organizing them under the categories of - the existence of God - science and God - the nature of God - believing in God - the difference God makes Chapters are sequenced in a curriculum-oriented way to provide a cumulative learning experience, making this book a flexible resource for use in multiple settings: homes, church classes, youth groups, small groups, private Christian schools, and homeschools. Every chapter has a step-by-step conversation guide with discussion questions and tips, and content is readily adaptable for use with kids of any age (elementary through high school). Endorsements: "My prayer is that God will use this book to both motivate and equip you to help your kids develop convictions about their faith."--From the foreword by Sean McDowell, PhD, Biola University professor, speaker, and author of more than eighteen books, including A New Kind of Apologist "I can't think of a more relevant or more needed book for parents raising kids in today's culture. This book on apologetics will lead parents in critical conversations that will help grow and guide kids to be lifelong followers of Christ."--Kristen Welch, author of Raising Grateful Kids in an Entitled World "Hey parents: Do you want to reduce the chances that your child will follow the crowd to the point of rejecting Christ and the values and truths you hold so dearly? Then you need to have the conversations that Natasha Crain so brilliantly describes in this book. Prevent heartbreak later by reading and heeding this book now!"--Frank Turek, PhD, president of CrossExamined Ministries and author of I Don't Have Enough Faith to Be an Atheist and Stealing from God "May this book lead to thousands more Moms and Dads engaging with their kids through an intelligent faith. And may there be tens of thousands more kids who feel loved because the adults in their lives take their questions seriously."--Jeff Myers, PhD, president, Summit Ministries
