Author: Richard B. How
Publisher: Springer Science & Business Media
ISBN: 1461520312
Category : Technology & Engineering
Languages : en
Pages : 365
Book Description
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.
Marketing Fresh Fruits and Vegetables
Author: Richard B. How
Publisher: Springer Science & Business Media
ISBN: 1461520312
Category : Technology & Engineering
Languages : en
Pages : 365
Book Description
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.
Publisher: Springer Science & Business Media
ISBN: 1461520312
Category : Technology & Engineering
Languages : en
Pages : 365
Book Description
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.
Marketing Fruits and Vegetables
Author: American institute of agriculture, Chicago
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 44
Book Description
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 44
Book Description
Review of the Marketing Mechanisms of the Fruit and Vegetable Industries
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 132
Book Description
Marketing Fruit and Vegetables
Author: John Cave Abbott
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Marketing Fruits and Vegetables Lesson
Author: American Institute of Agriculture, Chicago
Publisher:
ISBN:
Category :
Languages : en
Pages : 352
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 352
Book Description
Field Guide to Produce
Author: Aliza Green
Publisher: Quirk Books
ISBN: 1594748489
Category : Cooking
Languages : en
Pages : 388
Book Description
At last, a field guide to identifying and selecting more than 200 fruits and vegetables from around the world! The perfect companion for every shopper, Field Guide to Produce offers tips for selecting, storing, and preparing everything from apples to zucchini. When an unfamiliar edible appears on your grocer’s shelf, simply flip through the full-color insert until you’ve found its photograph. Turn to the corresponding page to discover its country of origin, common uses, and season of harvest. This practical guide includes more than 200 full-color photographs of the world’s most popular fruits and vegetables, cross-referenced to in-depth descriptions and selection tips. Step-by-step preparation directions tell you whether the item must be peeled, washed, trimmed, or blanched. Grocery shopping—and dinner—will never be the same again!
Publisher: Quirk Books
ISBN: 1594748489
Category : Cooking
Languages : en
Pages : 388
Book Description
At last, a field guide to identifying and selecting more than 200 fruits and vegetables from around the world! The perfect companion for every shopper, Field Guide to Produce offers tips for selecting, storing, and preparing everything from apples to zucchini. When an unfamiliar edible appears on your grocer’s shelf, simply flip through the full-color insert until you’ve found its photograph. Turn to the corresponding page to discover its country of origin, common uses, and season of harvest. This practical guide includes more than 200 full-color photographs of the world’s most popular fruits and vegetables, cross-referenced to in-depth descriptions and selection tips. Step-by-step preparation directions tell you whether the item must be peeled, washed, trimmed, or blanched. Grocery shopping—and dinner—will never be the same again!
Effectiveness of Federal Marketing Orders for Fruits and Vegetables
Author: Edward V. Jesse
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 58
Book Description
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 58
Book Description
Marketing Fruits and Vegetables
Author:
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages :
Book Description
Marketing Orders for Fruits and Vegetables
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 48
Book Description
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 48
Book Description
Review of Production and Marketing Challenges Facing the U.S. Fruit and Vegetable Industries
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
Book Description