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Author: Tony Curtis
Publisher: Wiley
ISBN: 9780470057094
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
Author: Tony Curtis
Publisher: Wiley
ISBN: 9780470057094
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
Author: Wilhelm Nel
Publisher: Juta and Company Ltd
ISBN: 9780702171611
Category : Business & Economics
Languages : en
Pages : 516
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Book Description
Addressing the specific needs of engineers, scientists, and technicians, this reference introduces engineering students to the basics of marketing, human resource management, employment relations, personnel management, and financial management. This guide will help engineering students develop a sense for business and prepare them for the commercial and administrative dealings with customers, suppliers, contractors, accountants, and managers.
Author: Andrew C. Payne
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
Enhanced by sections drawn from other management courses, this book is based on the Engineering Management Program, a course which offers all its undergraduate engineers portable management skills.
Author: Herbert Hirsch
Publisher: John Wiley & Sons
ISBN: 0471660892
Category : Language Arts & Disciplines
Languages : en
Pages : 200
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Book Description
Learn the tricks-of-the-trade of becoming a great technicalcommunicator Remember when you were an undergraduate and freshman compositionseemed so irrelevant to your life? After all, you were going toconquer the world with technological know-how. Your spellchecksoftware would handle the details. Now that you're a professional -pitching an idea, vying for a contract or grant, or presenting at ameeting - getting your point across effectively suddenly seemspretty essential for success, doesn't it? Fear not. This light-hearted text, brimming with proventechniques, good advice, and real-world examples that you caneasily apply to your own case, will turn you into an adeptcommunicator. Written expressly for technologists, this is asimple, concise, and practical guide to the communication dynamicsof writing, presentation delivery, and meeting interaction. Herbert Hirsch, in-demand consultant who developed thesetechniques for his own prolific engineering career, teaches you howto use "scripting" to plan for communication events. More than amere outline or storyboard, scripting is a powerful technique thatassists you in getting the right structure and content, in theproper order. Using scripting, you will master the fundamental principles ofcommunicating: How to grab the reader's or audience's attention from thestart How to maintain the connection while proceeding smoothly fromtopic to topic How to provide the substantiation for the points you made How to communicate with people from other groups, such asmarketers, investors, users, and others How to overcome such obstacles as fear, boredom, and aversionto your material Distilling the art of communication to its essence, EssentialCommunication Strategies empowers you to communicate withconfidence and authority in every situation, to every audience.
Author: Marc J. Kuchner
Publisher: Island Press
ISBN: 1610911733
Category : Science
Languages : en
Pages : 248
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Book Description
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Author: Jon DiPietro
Publisher: Momentum Press
ISBN: 1606502530
Category : Technology & Engineering
Languages : en
Pages : 228
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Book Description
This book explores the rising phenomena of internet-based social networking and discusses the particular challenges faced by engineers and scientists in adapting to this new, content-centric environment. Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. The problem is, those are exactly the skills required to create compelling content. This book will help engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies. The reader will benefit from: * An emphasis on the growing role that social media technology -like Facebook, LinkedIn, Twitter, will play in professions like science and engineering. * The "How to" in understanding the importance of continuous streaming of content over time for both professional presence and for collaborative effort--the key in today's team approach to engineering and science. * The valuable help for quantitative people like engineers and scientists in setting up social media sites, requiring qualitative skills.
Author: Kathleen R. Allen
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.
Author: Thomas N. Duening
Publisher: Academic Press
ISBN: 0080922880
Category : Business & Economics
Languages : en
Pages : 591
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Book Description
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists
Author: Louis L. Bucciarelli
Publisher: MIT Press
ISBN: 9780262023771
Category : Design
Languages : en
Pages : 234
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Book Description
Engineering observations - The object - Cosmology - Ecology - Design discourse - Endings.
Author: Kathleen R. Allen
Publisher: Pearson
ISBN: 9780132357272
Category : Business planning
Languages : en
Pages : 0
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Book Description
KEY BENEFIT Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful. KEY TOPICS Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.
