Marketing Your Complementary Therapy Business 4th Edition PDF Download
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Author: Steven A. Harold
Publisher: How To Books
ISBN: 1848035683
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Author: Steven A. Harold
Publisher: How To Books
ISBN: 1848035683
Category : Business & Economics
Languages : en
Pages : 238
Get Book Here
Book Description
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Author: Jackie James
Publisher: Constable
ISBN: 9781845284596
Category : Alternative medicine
Languages : en
Pages : 0
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Book Description
alternative therapies, healing & health.
Author: Steven A. Harold
Publisher: How to Books
ISBN: 9781845280765
Category : Alternative medicine
Languages : en
Pages : 186
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Book Description
1. Practice places; 2. Practice management; 3. Promotion productions; 4. Education and courses; 5. Directories; 6. Advertising plus!; 7. Organisations, groups, societies; 8. Health connections; 9. Networks; 10. Retail outlets; 11. The internet; 12. Extra enticers; 13. Miscellaneous; 14. A winning strategy.
Author: Steven Harold
Publisher: How to Books
ISBN: 9781857038064
Category : Alternative medicine
Languages : en
Pages : 172
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Book Description
"I have been using Steve Harold's marketing ideas to set up my practice since I came to the USA three years ago. I can emphatically say that they work, as I now run a very busy and successful practice and a school teaching Hypnotherapy."--Geoffrey Knight, Principal, Knightsbridge Hypnosis School, Portland, OR.
Author: Elaine Mary Aldred
Publisher: Elsevier Health Sciences
ISBN: 0702034916
Category : Medical
Languages : en
Pages : 321
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Book Description
This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples Includes detailed information on how to write a business plan, with a numerically linked example Covers day-to-day aspects of running a practice International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information Financial templates are supplied as appendices The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.
Author: Steven Harold
Publisher: How to Books Limited
ISBN: 9781845282684
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Any therapist can increase the number of clients they see and this much-needed book reveals how. It is packed with simple, yet effective ways of starting and maintaining marketing momentum.
Author: Steven A. Harold
Publisher: How to Books
ISBN: 9781845284497
Category : Alternative medicine
Languages : en
Pages : 0
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Book Description
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. - DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS - CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Author: Terry S Trepper
Publisher: Routledge
ISBN: 113641603X
Category : Medical
Languages : en
Pages : 314
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Book Description
Discover creative new ways to facilitate the therapeutic process Therapeutic modalities that psychotherapists usually rely on--such as psychodynamic, humanistic, systems, cognitive, narrative, analytic and solution focused--are all verbal interventions. Introduction to Complementary and Alternative Therapies presents a comprehensive overview of complementary and alternative therapeutic interventions that go beyond the standard verbal approaches. The therapies presented in this book--including mindfulness and meditation, spirituality, poetry therapy, art therapy, psychodrama, dance/movement therapy, music therapy, animal-assisted therapy, and touch therapy--provide the reader with creative non-traditional modalities that are effective in conjunction with traditional treatment, or as substitutes. They may enrich talk-therapy, especially when therapists and/or clients get “stuck,” or they may provide healing on their own. Introduction to Complementary and Alternative Therapies explains the basics about how these nontraditional therapies work and provides vivid examples for utilizing them in treatment. Each chapter is written by an expert in the field of expertise, and includes a description of the approach, research evidence about its effectiveness, guidelines on how to use the therapy in practice, and case examples. This excellent volume also provides practitioners with a wide range of resources, including Web sites, information on state and national organizations, accrediting board info, and more. Topics in Introduction to Complementary and Alternative Therapies include: the mind-body relationship ways to integrate spirituality in counseling the healing components of poetry research studies on art therapy different techniques available in Psychodrama using body movement as a means of expressing conflicts and desires how music therapy promotes positive changes in the client the healing aspects of animals and much more! Introduction to Complementary and Alternative Therapies is a horizon-expanding guide for therapists, social workers, psychologists, counselors, physicians, educators, and students.
Author: Kelly Galvin
Publisher: Elsevier Australia
ISBN: 0729539555
Category : Medical
Languages : en
Pages : 735
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Book Description
An invaluable resource for complementary therapists, health practitioners, students and teachers Case Studies for Complementary Therapists: a collaborative approach provides curriculum-level support for those working to develop the complementary potential between alternative medicines and conventional western medicine. This useful complementary medicine textbook provides insight into the initial complementary and alternative medicine (CAM) consultation process. It offers possible treatment and collaborative referral options for individual cases, rather than dictating diagnostic analysis or treatment protocols for specific health conditions. Through case studies on conditions like rheumatoid arthritis and fibromyalgia, the book provides an important framework for clinicians and students, within which they can analyse and classify information gathered during consultation.' The book will also help readers develop effective and appropriate treatment programs within the time constraints of a busy clinic. Case Studies for Complementary Therapists provides suggestions for questions to ask at consultation time; helping readers collect the necessary information to develop a working diagnosis and treatment protocol. Complementary medicine ethics and law Complementary practitioners are often uncertain about the legal and ethical boundaries in diagnosis and case management. Case Studies for Complementary Therapists: a collaborative approach will help complementary and alternative medicine practitioners and students: .'recognise medical situations requiring referral .'understand their role in collaborative case management .'integrate complementary and alternative medicine modalities in treatment programs with confidence
Author: Jeri Davis
Publisher: Jossey-Bass
ISBN:
Category : Medical
Languages : en
Pages : 212
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Book Description
Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.
