Marketing Flowers PDF Download
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Author: Jules V. Powell
Publisher:
ISBN:
Category : Flowers
Languages : en
Pages : 32
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Book Description
Author: Jules V. Powell
Publisher:
ISBN:
Category : Flowers
Languages : en
Pages : 32
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Book Description
Author: Amy Stewart
Publisher: Algonquin Books
ISBN: 1565126459
Category : Nature
Languages : en
Pages : 320
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Book Description
A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it has created. Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.
Author: Lisa Mason Ziegler
Publisher:
ISBN: 9780989268813
Category : Gardening
Languages : en
Pages : 0
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Book Description
Presents simple techniques for an early spring garden of color profiling 30 hardy annual flowers.
Author: Susan Whitmore
Publisher:
ISBN:
Category : Floriculture
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 1058
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Book Description
Author: United States. Department of Agriculture
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 794
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Book Description
Author: Susan Whitmore
Publisher:
ISBN:
Category : Floriculture
Languages : en
Pages : 32
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Book Description
Author: Lawrence Clark Larkin
Publisher:
ISBN:
Category : Sugar trade
Languages : en
Pages : 890
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Book Description
Author: Richard Hall
Publisher:
ISBN:
Category : Floriculture
Languages : en
Pages : 56
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Book Description
Author: Catherine Ziegler
Publisher: Duke University Press
ISBN: 0822390019
Category : Social Science
Languages : en
Pages : 318
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Book Description
Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
