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Author: Jay D. Lindquist
Publisher: Springer
ISBN: 3319169734
Category : Business & Economics
Languages : en
Pages : 511
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Book Description
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Jay D. Lindquist
Publisher: Springer
ISBN: 3319169734
Category : Business & Economics
Languages : en
Pages : 511
Get Book Here
Book Description
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Richard Fletcher
Publisher: Pearson Higher Education AU
ISBN: 1442561254
Category : Business & Economics
Languages : en
Pages : 747
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Book Description
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Author: Tracy Murray
Publisher: John Wiley & Sons
ISBN: 9780471606741
Category : Business & Economics
Languages : en
Pages : 690
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Book Description
This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.
Author: Kenneth W. Bailey
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 8
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Book Description
Author: Neelankavil
Publisher: M.E. Sharpe
ISBN: 0765628856
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1135176337
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; an exploration of the very important but neglected service sector - the financial markets - in relation to economic development in developing countries; a study that argues that financial liberalisation is essential to the economic development of the Third World countries and concludes that many will have to change their outlook and adopt more appropriate and realistic financial policies in the next few years.
Author:
Publisher:
ISBN:
Category : Agriculture and state
Languages : en
Pages : 422
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Book Description
Author: Mehdi Khosrowpour
Publisher: IGI Global
ISBN: 9781878289353
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
Emerging information technologies of the past few decades are now providing organizations with new tools to develop innovative organizational concepts and applications. This book is a collection of timely research and practical papers on the subject of IT management and its role in organizational innovation.
Author: Kristen Allen
Publisher: Routledge
ISBN: 1317363027
Category : Nature
Languages : en
Pages : 380
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Book Description
Agricultural Policies in a New Decade was written in preparation for the 1990 Farm Bill in the United States in collaboration with the Food and Agriculture Committee of the National Planning Association. Originally published in the same year, this study aims to inform on the key issues affecting the new bill including budget austerity, the effects of agriculture on environmental quality, the safety and security of the U.S. food supply and international markets and trade policy. This title will be of interest to students of Environmental Studies and policy makers.
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 40
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Book Description
