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Author: Betsy D. Gelb
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Author: Betsy D. Gelb
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
Author: Betsy D. Gelb
Publisher:
ISBN:
Category :
Languages : en
Pages : 123
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Book Description
Author: Masaaki (Mike) Kotabe
Publisher: John Wiley & Sons
ISBN: 1119563119
Category : Business & Economics
Languages : en
Pages : 770
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Book Description
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Author: G. S. Kindra
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: Alan Mallach
Publisher: Island Press
ISBN: 1642832286
Category : Social Science
Languages : en
Pages : 338
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Book Description
Over the past hundred years, the global motto has been “more, more, more” in terms of growth – of population, of the built environment, of human and financial capital, and of all manner of worldly goods. This was the reality as the world population boomed during the 1960s and 1970s. But reality is changing in front of our eyes. Growth is already slowing down, and according to the most sophisticated demographers, the earth’s population will begin to decline not hundreds of years from now, but within the lifetimes of many of the people now living on the planet. In Smaller Cities in a Shrinking World, urban policy expert Alan Mallach seeks to understand how declining population and economic growth, coupled with the other forces that will influence their fates, particularly climate change, will affect the world’s cities over the coming decades. What will it mean to have a world full of shrinking cities? Does it mean that they are doomed to decline in more ways than simply population numbers, or can we uncouple population decline from economic decay, abandoned buildings and impoverishment? Mallach has spent much of the last thirty or more years working in, looking at, thinking, and writing about shrinking cities—from Trenton, New Jersey, where he was director of housing and economic development, to other American cities like Detroit, Flint, and St. Louis, and from there to cities in Japan and Central and Eastern Europe. He has woven together his experience, research, and analysis in this fascinating, realistic yet hopeful look at how smaller, shrinking cities can thrive, despite the daunting challenges they face.
Author: Neelankavil
Publisher: M.E. Sharpe
ISBN: 0765628856
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Author: Richard Fletcher
Publisher: Pearson Higher Education AU
ISBN: 1442561254
Category : Business & Economics
Languages : en
Pages : 747
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Book Description
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Author: Tracy Murray
Publisher: John Wiley & Sons
ISBN: 9780471606741
Category : Business & Economics
Languages : en
Pages : 690
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Book Description
This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 40
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Book Description
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118519647
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
