Marketing Doctoral Dissertation Abstracts PDF Download
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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 712
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 712
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Book Description
Author: James Earle Nelson
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 228
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 628
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Book Description
Author: Library of Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 1032
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Book Description
Author: Linda Mark
Publisher:
ISBN:
Category : Reference books
Languages : en
Pages : 408
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Book Description
Author: Mary E. Lassanyi
Publisher:
ISBN:
Category : Japan
Languages : en
Pages : 564
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 820
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Book Description
Author: United States. Employment and Training Administration
Publisher:
ISBN:
Category : Employees
Languages : en
Pages : 48
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Book Description
Author: William Shurtleff; Akiko Aoyagi
Publisher: Soyinfo Center
ISBN: 1948436752
Category : Reference
Languages : en
Pages : 1462
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Book Description
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 114 photographs and illustrations - mostly color. Free of charge in digital PDF format.
Author: Richard O. Young
Publisher: Routledge
ISBN: 1317417178
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
