Author: COVA
Publisher: Lavoisier
ISBN: 2743062649
Category :
Languages : en
Pages : 146
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Book Description
Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529786460
Category : Business & Economics
Languages : en
Pages : 670
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Book Description
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
ISBN: 1802202595
Category : Business & Economics
Languages : en
Pages : 755
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Book Description
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Author: NOËL Didier
Publisher: Lavoisier
ISBN: 2743065044
Category : Electric power
Languages : fr
Pages : 474
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Book Description
Les nanotechnologies apportent un fort potentiel d’innovation et de rupture dans de nombreux domaines. Leurs applications pour l’énergie en est un champ important, car la synthèse et la structuration des nanomatériaux y ouvrent des voies de progrès notables. Si divers ouvrages décrivent les innovations promises par les nanotechnologies sur des thématiques scientifiques générales ou spécialisées, très peu abordent le chemin qui va des nouvelles propriétés aux applications pour l’énergie électrique et ses usages. Cet ouvrage présente, sur des bases scientifiques solides, les apports des nanotechnologies et plus particulièrement des nanomatériaux aux enjeux de la production d’électricité et de ses usages. Après un panorama des effets physiques qui peuvent être exploités à ces échelles pour améliorer les propriétés des matériaux ou leur fonctionnalité, leur application à la production d’électricité, à son stockage, à ses usages ainsi qu’au traitement de questions environnementales est abordée. Elle conduit à explorer les domaines de l’électrochimie, du photovoltaïque, de la thermoélectricité, des propriétés mécaniques et thermiques des matériaux ou encore des membranes et des surfaces ultrahydrophobes. Chaque chapitre constitue une monographie exhaustive enrichie d’une abondante iconographie et d’une bibliographie très complète. Les meilleurs experts de chaque domaine ont été réunis, faisant de cet ouvrage une référence incontournable. Au confluent de plusieurs disciplines et en prise directe sur un vaste champ d’applications, ce livre s’adresse à un large public : ingénieurs et chercheurs, étudiants des écoles d’ingénieurs ou des universités aux niveaux licence et master.
Author: Finn Frandsen
Publisher: Emerald Group Publishing
ISBN: 1838675094
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Author: Schrepel, Thibault
Publisher: Edward Elgar Publishing
ISBN: 1800885539
Category : Law
Languages : en
Pages : 304
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Book Description
This innovative and original book explores the relationship between blockchain and antitrust, highlighting the mutual benefits that stem from cooperation between the two and providing a unique perspective on how law and technology could cooperate.
Author: Luciano Floridi
Publisher: OUP Oxford
ISBN: 0191609544
Category : Computers
Languages : en
Pages : 153
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Book Description
We live an information-soaked existence - information pours into our lives through television, radio, books, and of course, the Internet. Some say we suffer from 'infoglut'. But what is information? The concept of 'information' is a profound one, rooted in mathematics, central to whole branches of science, yet with implications on every aspect of our everyday lives: DNA provides the information to create us; we learn through the information fed to us; we relate to each other through information transfer - gossip, lectures, reading. Information is not only a mathematically powerful concept, but its critical role in society raises wider ethical issues: who owns information? Who controls its dissemination? Who has access to information? Luciano Floridi, a philosopher of information, cuts across many subjects, from a brief look at the mathematical roots of information - its definition and measurement in 'bits'- to its role in genetics (we are information), and its social meaning and value. He ends by considering the ethics of information, including issues of ownership, privacy, and accessibility; copyright and open source. For those unfamiliar with its precise meaning and wide applicability as a philosophical concept, 'information' may seem a bland or mundane topic. Those who have studied some science or philosophy or sociology will already be aware of its centrality and richness. But for all readers, whether from the humanities or sciences, Floridi gives a fascinating and inspirational introduction to this most fundamental of ideas. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Marvin Zelkowitz
Publisher: Academic Press
ISBN: 0123810205
Category : Computers
Languages : en
Pages : 368
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Book Description
This is volume 78 of Advances in Computers. This series, which began publication in 1960, is the oldest continuously published anthology that chronicles the ever- changing information technology field. In these volumes we publish from 5 to 7 chapters, three times per year, that cover the latest changes to the design, development, use and implications of computer technology on society today. - Covers the full breadth of innovations in hardware, software, theory, design, and applications. - Many of the in-depth reviews have become standard references that continue to be of significant, lasting value in this rapidly expanding field.
Author: Antonella Carù
Publisher: Routledge
ISBN: 0415382432
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Author: Louis Vogel
Publisher:
ISBN: 9782802767350
Category :
Languages : en
Pages : 432
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Book Description
European State Aid Law' provides a wide-ranging comparative review of the applicable European rules: prohibited aid, compatible aid, control procedure.00Extensively referencing case law and legislative and regulatory sources, 'European State Aid Law' interprets the various complex rules and illustrates how they may interact and develop.
