Author: Taiwo Afolabi
Publisher: Springer Nature
ISBN: 9811906416
Category : Political Science
Languages : en
Pages : 314
Book Description
This book explores the role of national theatres, national cultural centres, cultural policy, festivals, and the film industry as creative and cultural performances hubs for exercising soft power and cultural diplomacy. It shows how can existing cultural and non-cultural infrastructures, sometimes referred to as the Orange Economy, open opportunities for diplomacy and soft power; ways by which cultural performance and creative practice can be re-centered in post-colonial Africa and in post-global pandemic era; and existing structures that cultural performers, diplomats, administrators, cultural entrepreneurs, and managers can leverage to re-enact cultural performance and creative practice on the continent. This volume is positioned within postcolonial discourse to amplify narratives, experiences and realities that are anti-oppressive especially within critical discourse.
Re-centering Cultural Performance and Orange Economy in Post-colonial Africa
Author: Taiwo Afolabi
Publisher: Springer Nature
ISBN: 9811906416
Category : Political Science
Languages : en
Pages : 314
Book Description
This book explores the role of national theatres, national cultural centres, cultural policy, festivals, and the film industry as creative and cultural performances hubs for exercising soft power and cultural diplomacy. It shows how can existing cultural and non-cultural infrastructures, sometimes referred to as the Orange Economy, open opportunities for diplomacy and soft power; ways by which cultural performance and creative practice can be re-centered in post-colonial Africa and in post-global pandemic era; and existing structures that cultural performers, diplomats, administrators, cultural entrepreneurs, and managers can leverage to re-enact cultural performance and creative practice on the continent. This volume is positioned within postcolonial discourse to amplify narratives, experiences and realities that are anti-oppressive especially within critical discourse.
Publisher: Springer Nature
ISBN: 9811906416
Category : Political Science
Languages : en
Pages : 314
Book Description
This book explores the role of national theatres, national cultural centres, cultural policy, festivals, and the film industry as creative and cultural performances hubs for exercising soft power and cultural diplomacy. It shows how can existing cultural and non-cultural infrastructures, sometimes referred to as the Orange Economy, open opportunities for diplomacy and soft power; ways by which cultural performance and creative practice can be re-centered in post-colonial Africa and in post-global pandemic era; and existing structures that cultural performers, diplomats, administrators, cultural entrepreneurs, and managers can leverage to re-enact cultural performance and creative practice on the continent. This volume is positioned within postcolonial discourse to amplify narratives, experiences and realities that are anti-oppressive especially within critical discourse.
Film Music in 'Minor' National Cinemas
Author: Germán Gil-Curiel
Publisher: Bloomsbury Publishing USA
ISBN: 150132022X
Category : Performing Arts
Languages : en
Pages : 263
Book Description
Taking its cue from Deleuze's definition of minor cinema as one which engages in a creative act of becoming, this collection explores the multifarious ways that music has been used in the cinemas of various countries in Australasia, Africa, Latin America and even in Europe that have hitherto received little attention. The authors consider such film music with a focus on the role it has played creating, problematizing, and sometimes contesting, the nation. Film Music in 'Minor' National Cinemas addresses the relationships between film music and the national cinemas beyond Hollywood and the European countries that comprise most of the literature in the field. Broad in scope, it includes chapters that analyze the contribution of specific composers and songwriters to their national cinemas, and the way music works in films dealing with national narratives or issues; the role of music in the shaping of national stars and specific use of genres; audience reception of films on national music traditions; and the use of music in emerging digital video industries.
Publisher: Bloomsbury Publishing USA
ISBN: 150132022X
Category : Performing Arts
Languages : en
Pages : 263
Book Description
Taking its cue from Deleuze's definition of minor cinema as one which engages in a creative act of becoming, this collection explores the multifarious ways that music has been used in the cinemas of various countries in Australasia, Africa, Latin America and even in Europe that have hitherto received little attention. The authors consider such film music with a focus on the role it has played creating, problematizing, and sometimes contesting, the nation. Film Music in 'Minor' National Cinemas addresses the relationships between film music and the national cinemas beyond Hollywood and the European countries that comprise most of the literature in the field. Broad in scope, it includes chapters that analyze the contribution of specific composers and songwriters to their national cinemas, and the way music works in films dealing with national narratives or issues; the role of music in the shaping of national stars and specific use of genres; audience reception of films on national music traditions; and the use of music in emerging digital video industries.
Theatre Marketing Process
Author: Chris Nwamuo
Publisher:
ISBN:
Category : Theater
Languages : en
Pages : 120
Book Description
Publisher:
ISBN:
Category : Theater
Languages : en
Pages : 120
Book Description
Marketing Communication in African Languages
Author: Abiodun Salawu
Publisher: Taylor & Francis
ISBN: 1040230091
Category : Social Science
Languages : en
Pages : 303
Book Description
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
Publisher: Taylor & Francis
ISBN: 1040230091
Category : Social Science
Languages : en
Pages : 303
Book Description
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
African Theatre
Author: Sam Ukala
Publisher:
ISBN:
Category : African drama
Languages : en
Pages : 64
Book Description
Publisher:
ISBN:
Category : African drama
Languages : en
Pages : 64
Book Description
Odún
Author: Cristina Boscolo
Publisher: BRILL
ISBN: 9042026812
Category : Literary Criticism
Languages : en
Pages : 367
Book Description
A poetic ‘voice’ scans the rhythm of academic research, telling of the encounter with odún; then the voice falls silent. What is then raised is the dust of a forgotten academic debate on the nature of theatre and drama, and the following divergent standpoints of critical discourses bent on empowering their own vision, and defining themselves, rather, as counterdiscourses. This, the first part of the book: a metacritical discourse, on the geopolitics (the inherent power imbalances) of academic writing and its effects on odún, the performances dedicated to the gods, ancestors, and heroes of Yorùbá history. But odún: where is it? and what is it? And the ‘voice’? The many critical discourses have not really answered these questions. In effect, odún is many things. To enable the reader to see these, the study proceeds with an ‘intermezzo’: a frame of reference that sets odún, the festival, in its own historico-cultural ecoenvironment, identifying the strategies that inform the performance and constitute its aesthetic. It is a ‘classical’ yet, for odún, an innovative procedure. This interdisciplinary background equips the reader with the knowledge necessary to watch the performance, to witness its beauty, and to understand the ‘half words’ odún utters. And now the performance can begin. The ‘voice’ emerges one last time, to introduce the second section, which presents two case studies. The reader is led, day by day, through the celebrations –odún edì, Morèmi’s story, and its realization in performance; then confrontation by the masks of the ancestors duing odún egúngún (particularly as held in Ibadan). The meaning of odún becomes clearer and clearer. Odún is poetry, dances, masks, food, prayer. It is play (eré) and belief (ìgbàgbó). It is interaction between the players (both performers and spectators). It is also politics and power. It contains secrets and sacrifices. It is a reality with its own dimension and, above all, as the quintessential site of knowledge, it possesses the power to transform. In short, it is a challenge – a challenge that the present book and its voices take up.
Publisher: BRILL
ISBN: 9042026812
Category : Literary Criticism
Languages : en
Pages : 367
Book Description
A poetic ‘voice’ scans the rhythm of academic research, telling of the encounter with odún; then the voice falls silent. What is then raised is the dust of a forgotten academic debate on the nature of theatre and drama, and the following divergent standpoints of critical discourses bent on empowering their own vision, and defining themselves, rather, as counterdiscourses. This, the first part of the book: a metacritical discourse, on the geopolitics (the inherent power imbalances) of academic writing and its effects on odún, the performances dedicated to the gods, ancestors, and heroes of Yorùbá history. But odún: where is it? and what is it? And the ‘voice’? The many critical discourses have not really answered these questions. In effect, odún is many things. To enable the reader to see these, the study proceeds with an ‘intermezzo’: a frame of reference that sets odún, the festival, in its own historico-cultural ecoenvironment, identifying the strategies that inform the performance and constitute its aesthetic. It is a ‘classical’ yet, for odún, an innovative procedure. This interdisciplinary background equips the reader with the knowledge necessary to watch the performance, to witness its beauty, and to understand the ‘half words’ odún utters. And now the performance can begin. The ‘voice’ emerges one last time, to introduce the second section, which presents two case studies. The reader is led, day by day, through the celebrations –odún edì, Morèmi’s story, and its realization in performance; then confrontation by the masks of the ancestors duing odún egúngún (particularly as held in Ibadan). The meaning of odún becomes clearer and clearer. Odún is poetry, dances, masks, food, prayer. It is play (eré) and belief (ìgbàgbó). It is interaction between the players (both performers and spectators). It is also politics and power. It contains secrets and sacrifices. It is a reality with its own dimension and, above all, as the quintessential site of knowledge, it possesses the power to transform. In short, it is a challenge – a challenge that the present book and its voices take up.
Globalisation, Commodification and Cultural Production in Africa
Author: Kathrin Schmidt
Publisher: Taylor & Francis
ISBN: 1003820573
Category : Performing Arts
Languages : en
Pages : 133
Book Description
This book engages with contemporary cultural production in Africa, focusing on theatre in Sierra Leone as main case study. The author provides coverage of, and insights into, such themes as cultural globalisation, commodification, the global creative economy, culture and development, international relations and contemporary cultural production in Sierra Leone within the context of local and global flows of people, media, images, technologies, finance and ideas. Combining the analysis of theatre in Sierra Leone and its aesthetics with its policy, structural and institutional context, this book highlights in much detail and nuance the interconnectedness between the micro- and the macro-levels of cultural production, between the local and the global, and between aesthetics, politics, policy, governance structures and institutions. This book links the particular findings from the author’s fieldwork to larger issues of contemporary local cultural production within the context of globalisation, commodification and decolonisation; adds a postcolonial perspective to existing theories and approaches to cultural production, management and policy, which is still largely missing from the existing discourse; and also contributes to addressing the gap in the knowledge about the context of contemporary cultural productions in diverse African contexts. This book will be particularly useful for both theatre scholars with an interest in the political economy of theatre and, more broadly, those seeking to understand the nuanced challenges and opportunities faced by policymakers, artists and arts managers to embrace the cultural and creative industries in this context. It also offers excellent insights for policymakers who wish to improve their understanding and interventions beyond superficial ‘best practice’ snippets and simplified ‘success stories’.
Publisher: Taylor & Francis
ISBN: 1003820573
Category : Performing Arts
Languages : en
Pages : 133
Book Description
This book engages with contemporary cultural production in Africa, focusing on theatre in Sierra Leone as main case study. The author provides coverage of, and insights into, such themes as cultural globalisation, commodification, the global creative economy, culture and development, international relations and contemporary cultural production in Sierra Leone within the context of local and global flows of people, media, images, technologies, finance and ideas. Combining the analysis of theatre in Sierra Leone and its aesthetics with its policy, structural and institutional context, this book highlights in much detail and nuance the interconnectedness between the micro- and the macro-levels of cultural production, between the local and the global, and between aesthetics, politics, policy, governance structures and institutions. This book links the particular findings from the author’s fieldwork to larger issues of contemporary local cultural production within the context of globalisation, commodification and decolonisation; adds a postcolonial perspective to existing theories and approaches to cultural production, management and policy, which is still largely missing from the existing discourse; and also contributes to addressing the gap in the knowledge about the context of contemporary cultural productions in diverse African contexts. This book will be particularly useful for both theatre scholars with an interest in the political economy of theatre and, more broadly, those seeking to understand the nuanced challenges and opportunities faced by policymakers, artists and arts managers to embrace the cultural and creative industries in this context. It also offers excellent insights for policymakers who wish to improve their understanding and interventions beyond superficial ‘best practice’ snippets and simplified ‘success stories’.
Creolisations in Nigerian Theatre
Author: Victor Samson Dugga
Publisher: Spotlight Poets
ISBN:
Category : Drama
Languages : en
Pages : 224
Book Description
Publisher: Spotlight Poets
ISBN:
Category : Drama
Languages : en
Pages : 224
Book Description
Resistance and Politics in Contemporary East African Theatre
Author: Osita Okagbue
Publisher: Adonis & Abbey Publishers Ltd
ISBN: 1912234580
Category : Art
Languages : en
Pages : 242
Book Description
Contemporary Uganda and other East African states are connected by the experience of Idi Amin's tyranny, rapacious and murderous regime, and the latter second Uganda Peoples Congress government, that forced Ugandans to go into exile and initiate armed struggles from Kenya and Tanzania to oust his government. Because of these experiences of disappearances, torture, murder and war, issues of identity, politics and resistance are significant concerns for East African dramatists. Resistance and Politics in Contemporary East African Theatre demonstrates the significant role of theatre in resisting tyranny and forging a post-colonial national identity. In its engaging analysis of an important period of theatre, the book explores key moments while considering the specific practice of individual artists and groups that provoke differing experiences and performance practices. Selected examples range from early post-colonial plays reflecting the resistance to the rise of tyranny, torture and dictatorships, to more recent works that address situations involving struggles for social justice and the cult personality in political leaders. Resistance and Politics in Contemporary East African Theatre offers a new vision of Ugandan theatre as a performative space, a site where new aesthetics, forms, multiple voices, and identities emerge.
Publisher: Adonis & Abbey Publishers Ltd
ISBN: 1912234580
Category : Art
Languages : en
Pages : 242
Book Description
Contemporary Uganda and other East African states are connected by the experience of Idi Amin's tyranny, rapacious and murderous regime, and the latter second Uganda Peoples Congress government, that forced Ugandans to go into exile and initiate armed struggles from Kenya and Tanzania to oust his government. Because of these experiences of disappearances, torture, murder and war, issues of identity, politics and resistance are significant concerns for East African dramatists. Resistance and Politics in Contemporary East African Theatre demonstrates the significant role of theatre in resisting tyranny and forging a post-colonial national identity. In its engaging analysis of an important period of theatre, the book explores key moments while considering the specific practice of individual artists and groups that provoke differing experiences and performance practices. Selected examples range from early post-colonial plays reflecting the resistance to the rise of tyranny, torture and dictatorships, to more recent works that address situations involving struggles for social justice and the cult personality in political leaders. Resistance and Politics in Contemporary East African Theatre offers a new vision of Ugandan theatre as a performative space, a site where new aesthetics, forms, multiple voices, and identities emerge.
Marketing the Arts
Author: Finola Kerrigan
Publisher: Taylor & Francis
ISBN: 1000788148
Category : Business & Economics
Languages : en
Pages : 311
Book Description
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.
Publisher: Taylor & Francis
ISBN: 1000788148
Category : Business & Economics
Languages : en
Pages : 311
Book Description
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.