Author: Edwin William Stillwell
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 158
Book Description
Marketing California Grapes
Author: Edwin William Stillwell
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 158
Book Description
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 158
Book Description
Marketing California Grapes
Author:
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 220
Book Description
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 220
Book Description
Marketing California Grapes, Raisins, Wine
Author:
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 282
Book Description
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 282
Book Description
Marketing California Grapes
Author: United States. Bureau of Agricultural Economics
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 568
Book Description
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 568
Book Description
Marketing California Grapes, Raisins, Wine
Author:
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 230
Book Description
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 230
Book Description
Successful Wine Marketing
Author: James Lapsley
Publisher: Springer Science & Business Media
ISBN: 0387299653
Category : Technology & Engineering
Languages : en
Pages : 303
Book Description
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Publisher: Springer Science & Business Media
ISBN: 0387299653
Category : Technology & Engineering
Languages : en
Pages : 303
Book Description
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Marketing California Grapes for Fresh Use
Author:
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 214
Book Description
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 214
Book Description
Marketing California Grapes, Raisins, Wine
Author:
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 402
Book Description
Publisher:
ISBN:
Category : Grapes
Languages : en
Pages : 402
Book Description
Harvesting and Handling California Table Grapes for Market
Author: Klayton E. Nelson
Publisher: UCANR Publications
ISBN: 9780931876332
Category : Technology & Engineering
Languages : en
Pages : 80
Book Description
How to market high-quality grapes over long periods and in large distributional areas. Color plates.
Publisher: UCANR Publications
ISBN: 9780931876332
Category : Technology & Engineering
Languages : en
Pages : 80
Book Description
How to market high-quality grapes over long periods and in large distributional areas. Color plates.
Marketing California Raisins
Author: Joseph C. Perrin
Publisher:
ISBN:
Category : Raisins
Languages : en
Pages : 28
Book Description
Publisher:
ISBN:
Category : Raisins
Languages : en
Pages : 28
Book Description