Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments PDF Download
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Author: Patrick LaPointe
Publisher: MarketingNPV
ISBN: 1563180367
Category : Marketing
Languages : en
Pages : 241
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Book Description
Author: Patrick LaPointe
Publisher: MarketingNPV
ISBN: 1563180367
Category : Marketing
Languages : en
Pages : 241
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Book Description
Author: William L. Koleszar
Publisher: Lulu.com
ISBN: 0578011352
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 692
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Author:
Publisher:
ISBN:
Category : Leadership
Languages : en
Pages : 128
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Book Description
Author:
Publisher:
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Category : Advertising
Languages : en
Pages : 340
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Book Description
Author: Jim Sterne
Publisher: John Wiley & Sons
ISBN: 047062258X
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Author: Niccolo Machiavelli
Publisher: Guiding Beam
ISBN: 3989952374
Category : Political Science
Languages : en
Pages : 126
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Book Description
"It is better to be feared than loved, if you cannot be both." The Prince, written by Niccolò Machiavelli, is a groundbreaking work in the genre of political philosophy, first published in 1532. It offers a direct and unflinching examination of power and leadership, challenging conventional notions of morality and ethics in governance. This work will leave you questioning the true nature of authority and political strategy. Machiavelli's prose captures the very essence of human ambition, forcing readers to grapple with the harsh realities of leadership. This is not just a historical treatise, but a blueprint for navigating the political power structures of any era. If you're seeking a deeper understanding of political leadership and the dynamics of influence, this book is for you. Sneak Peek "Since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved." In The Prince, Machiavelli draws on historical examples and his own diplomatic experience to lay out a stark vision of what it takes to seize and maintain power. From the ruthlessness of Cesare Borgia to the political maneuvering of Italian city-states, Machiavelli outlines how a leader must be prepared to act against virtue when necessary. Every decision is a gamble, and success depends on mastering the balance between cunning and force. Synopsis The story of The Prince delves into the often brutal realities of ruling. Machiavelli provides rulers with a pragmatic guide for gaining and sustaining power, asserting that the ends justify the means. The book is not just a reflection on how power was wielded in Renaissance Italy but a timeless manual that offers insight into political consulting, political history, and current political issues. Its relevance has endured for centuries, influencing leaders and thinkers alike. Machiavelli emphasizes that effective rulers must learn how to adapt, deceive, and act decisively in pursuit of their goals. This stunning, classic literature reprint of The Prince offers unaltered preservation of the original text, providing you with an authentic experience as Machiavelli intended. It's an ideal gift for anyone passionate about political science books or those eager to dive into the intricacies of power and leadership. Add this thought-provoking masterpiece to your collection, or give it to a loved one who enjoys the best political books. The Prince is more than just a book – it's a legacy. Grab Your Copy Now and get ready to command power like a true Prince. Title Details Original 1532 text Political Philosophy Historical Context
Author: Mavis Kitcher (Mrs)
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 74
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Book Description
Author: National Intelligence Council
Publisher: Cosimo Reports
ISBN: 9781646794973
Category :
Languages : en
Pages : 158
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Book Description
"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Author: Jishnu Bhattacharyya
Publisher: CRC Press
ISBN: 1000408027
Category : Business & Economics
Languages : en
Pages : 945
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Book Description
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
