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Author: Ramón Rufín Moreno
Publisher:
ISBN: 9788496808188
Category :
Languages : es
Pages : 371
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Book Description
Author: Ramón Rufín Moreno
Publisher:
ISBN: 9788496808188
Category :
Languages : es
Pages : 371
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Book Description
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Alberto R. Levy
Publisher: Ediciones Granica S.A.
ISBN: 9789506412357
Category :
Languages : es
Pages : 296
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Book Description
La creacion de valor economico en ambientes de my alta complejidad competitiva se basa en la satisfaccion del cliente por la fuerza de la marca y por el compromiso de la gente.
Author: Alberto Levy
Publisher: Ediciones Granica S.A.
ISBN: 9788475775654
Category : Business & Economics
Languages : es
Pages : 706
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Book Description
'Marketing Avanzado' es una nueva prueba de que Alberto Levy es la marca del marketing. Cada vez que converso con Alberto o leo algo suyo, me hace pensar que el marketing es lo mas importante de cualquier empresa y que ademas - es lo mas divertido. - Juan M. Almiron. Gerente General, Coca Cola de Argentina 'Marketing Avanzado' me ha dado muchas nuevas y estimulantes ideas sobre la naturaleza de la competitividad moderna y sobre las tacticas mas exitosas. Alberto Levy destruye el mito de que el marketing es exclusivamente una actividad de un area de la empresa y nos demuestra claramente que el marketing es una forma de ser. - Dr. Pedro Gomez-Centurion. Gerente General, Filanbanco/Banco del Ecuador. Es imprescindible comprender el mundo concreto de la competencia en lugar de los retratos meramente teoricos que poco se parecen a la actividad empresarial real. Alberto sabe por su enorme experiencia que una empresa gana o pierde segun lo que piensa sobre los competidores y sobre los clientes. - Ing. Carlos Popik. Presidente Monsanto Argentina. Alberto Levy es licenciado en Administracion, Contador Publico y doctor en Ciencias Economicas de la Universidad de Buenos Aires. Ha realizado su especializacion de postgrado en el Graduate School of Management de la Universidad de California. Es Certified Management Consultant por el Institute of Management Consultants de los Estados Unidos de Norteamerica y miembro Summa Cum Laude de Sigma Epsylon Omega, la Sociedad de Honor en Ciencias de la Organizacion. Ha obtenido numerosos premios en las areas de marketing y organizacion de la empresa, tanto en la Argentina como en el exterior.
Author: Alberto R. Levy
Publisher:
ISBN: 9789506412159
Category : Marketing
Languages : en
Pages : 685
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Book Description
Author: Robert McKee
Publisher: Twelve
ISBN: 1455541974
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
Author: Luis Milla Lostaunau
Publisher:
ISBN: 9789972388996
Category :
Languages : es
Pages : 150
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Book Description
Author: Gricel Gamarra
Publisher: Ediciones de la U
ISBN: 9587923812
Category : Business & Economics
Languages : es
Pages : 157
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Book Description
Si el objetivo del marketing es "seducir" a nuestros clientes, el marketing digital tiene este mismo objetivo, solo que a través de canales digitales. Aunque pudiéramos pensar que lo único que cambia entre estas dos disciplinas es el canal, no es así, porque pasar del ámbito físico a un contexto digital transforma sustancialmente la forma de seducir a nuestros clientes. ¿O acaso es igual enamorar a una persona en una cita cara a cara que a través del whatsapp?. Este libro te permitirá entender y dar los primeros pasos en el apasionante mundo de la "seducción virtual" que, si algo tiene en común con el marketing convencional, es que quienes sobresalen siempre serán los más innovadores.
Author: Unesco
Publisher: Unesco
ISBN: 9789230038885
Category : Education
Languages : en
Pages : 690
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Book Description
This is the 32nd edition of the publication which contains over 2,500 entries giving information about post-secondary education and training opportunities in all academic and professional fields in 147 countries for years 2004 and 2005. It has a special focus on distance education, including open and distance learning (ODL) with an annotated listing of online directories and databases of ODL courses worldwide. Information is also given on courses, scholarships and financial assistance available to foreign students, recognition of studies and diplomas obtained abroad, and key issues students should consider before embarking on higher education study. The text is written in English, French and Spanish.
Author: Keith Owen Fuglie
Publisher: International Potato Center
ISBN:
Category : Potatoes
Languages : en
Pages : 70
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Book Description
