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Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 468
Get Book Here
Book Description
At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.
Author:
Publisher: Routledge
ISBN: 1135784795
Category :
Languages : en
Pages : 241
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Book Description
Author: Waldemar Cudny
Publisher: Routledge
ISBN: 1000430472
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
Author: T. Moilanen
Publisher: Springer
ISBN: 0230584594
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Author: Stephen Hamnett
Publisher: Routledge
ISBN: 1136639276
Category : Architecture
Languages : en
Pages : 343
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Book Description
Stephen Hamnett and Dean Forbes have brought together some of the region’s most distinguished urbanists to explore the planning history and recent development of Pacific Asia’s major cities. They show how globalization, and the competition to achieve global city status, has had a profound effect on all these cities. But how resilient are these cities to the risks that they face? How can they manage continuing pressures for development and growth while reducing their vulnerability to a range of potential crises? And, given the tradition of top-down, centralized, state-directed planning which drove the economic growth of many of these cities in the last century, what prospects are there of them becoming more inclusive and sensitive to the diverse needs of their populations and to the importance of culture, heritage and local places in creating liveable cities?
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1787693759
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
Author: Laura Mazur
Publisher: John Wiley & Sons
ISBN: 0470687509
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Author: Dasgupta
Publisher: Pearson Education India
ISBN: 8131753190
Category : Consumer behavior
Languages : en
Pages : 301
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Book Description
The tourism industry in India is one of them most profitable industries in the country and contributes substantially to foreign exchange. Tourism Marketing deals exhaustively with the subject. It is based on a well researched structure of marketing and international research in tourism. Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.
Author: Saskia Sassen
Publisher: EOLSS Publications
ISBN: 184826044X
Category :
Languages : en
Pages : 466
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Book Description
Human Settlement Development is a component of Encyclopedia of Institutional and Infrastructural Resources in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Human Settlement Development deals, in nine parts and four volumes , with a myriad of issues of great relevance to our world such as: Urban Sustainability and the Regional City System in the Asia Pacific; Peri-Urbanization: Zones of Rural - Urban Transition; Urban Sustainability: Theoretical Perspectives on Integrating Economic Development and the Environment; Rural Sustainability; Using Foreign Direct Investment to Improve Urban Environmental Infrastructure and Services- The Case of Hanoi, Vietnam; The Long Road Towards Sustainable Cities: The Dutch case; Urban Dimensions of Sustainable Development; Rural Development: Participation and Diversity for Sustainability; The Cities, the State and the Markets: In Search of Sustainability These four volumes are aimed at the following five major target audiences: University and College students Educators, Professional practitioners, Research personnel and Policy analysts, managers, and decision makers and NGOs.
Author: Wided Batat
Publisher: Routledge
ISBN: 1351182188
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.
