Professional Marketing & Selling Techniques for Digital Wedding Photographers PDF Download
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Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 1584283912
Category : Photography
Languages : en
Pages : 290
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Book Description
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 1584283912
Category : Photography
Languages : en
Pages : 290
Get Book Here
Book Description
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Author: Allison Earnest
Publisher: Amherst Media
ISBN: 1608951715
Category : Photography
Languages : en
Pages : 128
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Book Description
Focusing exclusively on light modifiers and making the most of the least equipment, this in-depth handbook is ideal for use by the beginner and advanced amateurs who wish to take their photography to the next level. Including diagrams and lighting set scenes to facilitate learning and adapting technique, step-by-step critiques of several portrait sessions, and an extensive review of a variety of light modifying tools—from barn doors and snoots to gels, umbrellas, and strip boxes—this invaluable textbook style book reveals the precise steps for obtaining dimension and depth for indoor and outdoor portrait sessions. This resource is a must-have for beginner photographers looking to discover a treasure trove of fresh, creative lighting inspiration, that will surely help add diversity and creative style to your photography
Author: Patrick Rice
Publisher: Amherst Media
ISBN: 1608950298
Category : Photography
Languages : en
Pages : 305
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Book Description
Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points.
Author: Bill Hurter
Publisher: Amherst Media
ISBN: 1608954803
Category : Photography
Languages : en
Pages : 160
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Book Description
From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice. Featuring the artistry of top senior portrait experts, this book showcases the blending of posing techniques with creative compositional and design methods in order to capture each subject’s full personality. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.
Author: Steve Sint
Publisher: Sterling Publishing Company, Inc.
ISBN: 9781600593352
Category : Computers
Languages : en
Pages : 224
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Book Description
Most amateurs dream of taking professional-quality portraits; Steve Sint can show them how. After shooting over a million portraits, he has a wealth of knowledge to share, on everything from the basics of good composition to the fine details of advanced lighting techniques. Sint simply delivers a complete course in digital portrait photography: he discusses set-ups and backdrops; the most flattering ways to pose both individuals and groups; tips on making the sessions fun and comfortable for everyone; and insider info on using electronic flash, both indoors and out. For those hoping to go pro, an entire chapter offers all the nuts and bolts information needed to turn your passion into a career!
Author: Bob Coates
Publisher: Amherst Media
ISBN: 1608951014
Category : Photography
Languages : en
Pages : 296
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Book Description
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.
Author:
Publisher: Amherst Media, Inc
ISBN: 1682032345
Category : Photography
Languages : en
Pages : 128
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Book Description
Photographers who provide digital files instead of professionally finished prints and albums are not just missing out on income, they are limiting the ways they can serve their clients and giving up control of the quality of the finished product. This has a ripple effects that can negatively affect the long-term viability of the business. As Christie Mumm shows in this book, failing to sell prints and albums—and to do so effectively—results in clients who save a few dollars but are, overall, less satisfied with the quality of the experience they received. Conversely, clients who are treated to a great in-person sales session and then receive high-end custom products almost always become repeat customers and are far more likely to talk to their friends and family about their experience. Armed with the practical, no-nonsense techniques Mumm sets out, photographers will find it easy to develop a product line and begin hosting fun, engaging in-person sales sessions.
Author: Jennifer George
Publisher: Amherst Media
ISBN: 160895286X
Category : Photography
Languages : en
Pages : 128
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Book Description
Detailing all the skills photographers need to successfully create natural-light family portraits, this handbook covers all aspects of the process, from attracting clients and planning the session to posing small families or large groups. Techniques for working outdoors, at the familyÕs home, or in a natural-light studio setting are included along with detailed information on post-production, album design, and marketing techniques for attracting clients. Advanced amateur and professional photographers will learn how to create a picture-perfect rendering by manipulating ever-changing and difficult-to-predict outdoor lighting and cultivating a cohesive look through harmonious poses, expressions, and clothing. This unique handbook is essential for family photographers looking to engage the family and bring out their subjectsÕ interpersonal relationships and individual personalities.
Author: Lou Jacobs, Jr.
Publisher: Pro Photo Workshop
ISBN: 9781584282693
Category : Photography
Languages : en
Pages : 127
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Book Description
Annotation The most important task for a commercial photographer is to create images that sell - be it a service, a product, a political candidate or an organisation. This guide presents techniques and images from a choice collection of commercially successful photographers, all offering revelations and wisdom to inform readers of the techniques that have paved the way to their success. Each chapter focuses on the techniques and images of a single photographer, providing a workshop in their area of expertise.
Author: Paul D Van Hoy
Publisher: Amherst Media
ISBN: 1608952967
Category : Photography
Languages : en
Pages : 128
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Book Description
This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.
