Author: Dr. Mangesh P. Waghmare
Publisher: Prashant Publications
ISBN: 9385664875
Category : Business & Economics
Languages : en
Pages : 88

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Author: Joseph French Johnson
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 588

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Author: Herbert Francis De Bower
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588

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Author: Carson Samuel Duncan
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 524

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Author: Per Andersson
Publisher: Emerald Group Publishing
ISBN: 1787549704
Category : Business & Economics
Languages : en
Pages : 363

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Book Description
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Author: David Priemer
Publisher: Page Two
ISBN: 1989603203
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.

Author: Cesar A. Brea
Publisher: Pearson Education
ISBN: 0133592928
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now require managerial orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales and marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea introduces overarching frameworks and specific tools that can help you achieve the same levels of success in your own organization. Brea shows how to: Establish the "ecosystemic" conditions for analytic success Reconcile the diverse perspectives that impact analytics initiatives ("Business v. IT," "Sales v. Marketing," "Analysts v. Creatives v. Managers," and "Everyone v. Finance") Decide what success will "look like" Agree on the questions to ask Organize both internal and external data Establish operational flexibility, and balance flexibility with efficiency Recruit the right people and organize them optimally Intelligently decide what to do yourself, and what to hire vendors for Balance research, analytics, and testing Implement proven research, analytics, and testing strategies Deliver results through storytelling (and recognize its limitations) Control the biases that creep into analytics research Maintain momentum, implement governance, and "keep score"

Author: Uwe Hannig
Publisher: Springer Nature
ISBN: 3031200403
Category : Business & Economics
Languages : en
Pages : 466

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Book Description
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

Author: National Council of the Young Men's Christian Associations of the United States of America. United Y.M.C.A. Schools
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 218

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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 210

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