Marketing And Product Management A Complete Guide - 2020 Edition PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing And Product Management A Complete Guide - 2020 Edition PDF full book. Access full book title Marketing And Product Management A Complete Guide - 2020 Edition by Gerardus Blokdyk. Download full books in PDF and EPUB format.
Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655958093
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655958093
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655908098
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
Are you assessing marketing and product management and risk? Why are you doing marketing and product management and what is the scope? What do you stand for--and what are you against? Are there measurements based on task performance? What do you measure to verify effectiveness gains? This astounding Marketing And Product Management self-assessment will make you the reliable Marketing And Product Management domain expert by revealing just what you need to know to be fluent and ready for any Marketing And Product Management challenge. How do I reduce the effort in the Marketing And Product Management work to be done to get problems solved? How can I ensure that plans of action include every Marketing And Product Management task and that every Marketing And Product Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing And Product Management costs are low? How can I deliver tailored Marketing And Product Management advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing And Product Management essentials are covered, from every angle: the Marketing And Product Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing And Product Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing And Product Management practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing And Product Management are maximized with professional results. Your purchase includes access details to the Marketing And Product Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Marketing And Product Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Donald R. Lehmann
Publisher:
ISBN: 9780071154246
Category : Product management
Languages : en
Pages : 460
Get Book Here
Book Description
Focusing on product management, this text integrates practical results from academic research not readily available to pracitising managers. It centres on managing existing products and has a new chapter on managing new products. The book includes combined coverage of brand equity, brand extension, category management and information technology. It is suitable for undergraduates, graduates and future or current product managers.
Author: Kevin Brennan
Publisher: Kevin Brennan
ISBN: 173383902X
Category : Business & Economics
Languages : en
Pages : 128
Get Book Here
Book Description
Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
Author: Greg Geracie
Publisher: Aipmm
ISBN: 9780984518500
Category : Business & Economics
Languages : en
Pages : 346
Get Book Here
Book Description
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl
Author: Linda Gorchels
Publisher: McGraw-Hill Companies
ISBN:
Category : New products
Languages : en
Pages : 312
Get Book Here
Book Description
"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.
Author: Roman Pichler
Publisher: Pichler Consulting
ISBN: 1916303021
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." ~Ellen Gottesdiener, Product Coach at EBG Consulting "Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams." ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." ~Magnus Billgren, CEO of Tolpagorni Product Management "How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." ~Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product
Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 007142623X
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
Author: Ken Sandy
Publisher: Berrett-Koehler Publishers
ISBN: 1523087471
Category : Business & Economics
Languages : en
Pages : 385
Get Book Here
Book Description
This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!
Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 007177209X
Category : Business & Economics
Languages : en
Pages : 409
Get Book Here
Book Description
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
