Author: Maria Johnsen
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501519123
Category : Computers
Languages : en
Pages : 576
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Book Description
This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.
Author: Ewa Ziemba
Publisher: Springer Nature
ISBN: 3030433536
Category : Computers
Languages : en
Pages : 264
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Book Description
This book constitutes extended selected papers from the 17th Conference on Advanced Information Technologies for Management, AITM 2019, and the 14th Conference on Information Systems Management, ISM 2019, held as part of the Federated Conference on Computer Science and Information Systems, FedCSIS, which took place in Leipzig, Germany, in September 2019. The total of 7 full and 6 short papers presented in this volume were carefully reviewed and selected from a total of 45 submissions. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on and future directions of information technology for management in business and public organizations. They were organized in topical sections named: information technology assessment for future development; methods and models for designing information technology, and aspects of implementing information technology.
Author: S. Scott Graham
Publisher: Oxford University Press
ISBN: 0197644465
Category : Computers
Languages : en
Pages : 273
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Book Description
For years, technologists and computer scientists have promised an AI revolution that would transform the very basis of how we imagine and administer modern medicine. AI-driven advancements in medical error rates, diagnostic accuracy, or disease outbreak detection could potentially save thousands of lives. But health AI also carries the potential for exacerbating deep systemic biases if left unchecked. The Doctor and the Algorithm combines insights from science and technology studies, critical algorithm studies, and public interest informatics to better understand the promise and peril of health AI. The book draws on case studies in automated diagnostics, algorithmic pain measurement, AI-driven drug discovery, and death prediction to investigate how health AI is made, promoted, and justified. It explores the enthusiastic promises of health AI marketing communication and medical futurism while also analyzing the inequitable outcomes new AI technology often creates for already marginalized communities. Finally, the book closes with specific recommendations for regulatory frameworks that might support more ethical and equitable approaches to health AI in the future. Interweaving textual analysis and original informatics, The Doctor and the Algorithm offers a sobering analysis of the promise of medical AI against the real and unintended consequences that deep medicine can bring for patients, providers, and public health alike.
Author: Venkat Srinivasan
Publisher: John Wiley & Sons
ISBN: 1118834690
Category : Mathematics
Languages : en
Pages : 216
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Book Description
“ ... the enterprise of today has changed ... wherever you sit in this new corporation ... Srinivasan gives us a practical and provocative guide for rethinking our business process ... calling us all to action around rapid development of our old, hierarchical structures into flexible customer centric competitive force .... A must read for today’s business leader.” Mark Nunnelly, Executive Director, MassIT, Commonwealth of Massachusetts and Managing Director, Bain Capital “’Efficiency,’ ‘agile,’ and ‘analytics’ used to be the rage. Venkat Srinivasan explains in this provocative book why organizations can no longer afford to stop there. They need to move beyond – to be ‘intelligent.’ It isn’t just theory. He’s done it.” Bharat Anand, Henry R. Byers Professor of Business Administration, Harvard Business School In the era of big data and automation, the book presents a cutting-edge approach to how enterprises should organize and function. Striking a practical balance between theory and practice, The Intelligent Enterprise in the Era of Big Data presents the enterprise architecture that identifies the power of the emerging technology environment. Beginning with an introduction to the key challenges that enterprises face, the book systematically outlines modern enterprise architecture through a detailed discussion of the inseparable elements of such architecture: efficiency, flexibility, and intelligence. This architecture enables rapid responses to market needs by sensing important developments in internal and external environments in real time. Illustrating all of these elements in an integrated fashion, The Intelligent Enterprise in the Era of Big Data also features: • A detailed discussion on issues of time-to-market and flexibility with respect to enterprise application technology • Novel analyses illustrated through extensive real-world case studies to help readers better understand the applicability of the architecture and concepts • Various applications of natural language processing to real-world business transactions • Practical approaches for designing and building intelligent enterprises The Intelligent Enterprise in the Era of Big Data is an appropriate reference for business executives, information technology professionals, data scientists, and management consultants. The book is also an excellent supplementary textbook for upper-undergraduate and graduate-level courses in business intelligence, data mining, big data, and business process automation. “a compelling vision of the next generation of organization—the intelligent enterprise—which will leverage not just big data but also unstructured text and artificial intelligence to optimize internal processes in real time ... a must-read book for CEOs and CTOs in all industries.” Ravi Ramamurti, D”Amore-McKim Distinguished Professor of International Business and Strategy, and Director, Center for Emerging Markets, Northeastern University “It is about the brave new world that narrows the gap between technology and business .... The book has practical advice from a thoughtful practitioner. Intelligent automation will be a competitive strength in the future. Will your company be ready?” Victor J. Menezes, Retired Senior Vice Chairman, Citigroup Venkat Srinivasan, PhD, is Chairman and Chief Executive Officer of RAGE Frameworks, Inc., which supports the creation of intelligent business process automation solutions and cognitive intelligence solutions for global corporations. He is an entrepreneur and holds several patents in the area of knowledge-based technology architectures. He is t
Author:
Publisher: Stanford University
ISBN:
Category :
Languages : en
Pages : 161
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Author: Ewa Ziemba
Publisher: Springer
ISBN: 3030151549
Category : Computers
Languages : en
Pages : 244
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Book Description
This book constitutes extended selected papers from the 16th Conference on Advanced Information Technologies for Management, AITM 2018, and the 13th Conference on Information Systems Management, ISM 2018, held as part of the Federated Conference on Computer Science and Information Systems, FedCSIS, which took place in Poznan, Poland, in September 2018. The total of 9 full and 3 short papers presented in this volume were carefully reviewed and selected from a total of 43 submissions. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on information technology for management in business and public organizations. They were organized in topical sections named: information technology and systems for knowledge management, and information technology and systems for business transformation.
Author: Carlos J. Hilado
Publisher: CRC Press
ISBN: 0585248680
Category : Technology & Engineering
Languages : en
Pages : 351
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Book Description
FROM THE INTRODUCTION "Considerable effort has gone into the study of various aspects of flammability and of various plastic materials, so that these materials which are proving so useful to man will always be used in ways which will not compromise his safety. The task is a continuing one, because the family of plastics continues to grow, and, a
Author: Ewa Ziemba
Publisher: Springer
ISBN: 3319777211
Category : Computers
Languages : en
Pages : 258
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Book Description
This book constitutes extended selected papers from the 15th Conference on Advanced Information Technologies for Management, AITM 2017, and the 12th Conference on Information Systems Management, ISM 2017, held as part of the Federated Conference on Computer Science and Information Systems, FedCSIS, which took place in Prague, Poland, in September 2017. The 13 papers presented in this volume were carefully reviewed and selected from 48 submissions. They were organized in topical sections named: information technology and systems for knowledge management; information technology and systems for business transformation; and implementation and evaluation of information systems.
Author:
Publisher:
ISBN:
Category : International agencies
Languages : en
Pages : 1752
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Book Description
Author: Marcin Hernes
Publisher: Springer Nature
ISBN: 3031784650
Category :
Languages : en
Pages : 272
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Book Description
