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Author: MARIE-DOMINIQUE.. BON
Publisher:
ISBN:
Category :
Languages : fr
Pages :
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Author: MARIE-DOMINIQUE.. BON
Publisher:
ISBN:
Category :
Languages : fr
Pages :
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Author: Jean-Paul Gaudilliere
Publisher: Routledge
ISBN: 131731686X
Category : History
Languages : en
Pages : 266
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Book Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Author: Wolfgang Schaefer
Publisher: Kogan Page Publishers
ISBN: 1789664675
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Author: Victoire de Taillac
Publisher: Simon and Schuster
ISBN: 1501197363
Category : Health & Fitness
Languages : en
Pages : 256
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Book Description
The perfect gift book from Paris’s iconic apothecary L’Officine Universelle Buly captures the elegance and sophistication of the Parisian beauty standard in a beautifully illustrated and detailed guide—with easy-to-follow recipes—to retaining and enhancing natural beauty. “Nothing is simpler, more enjoyable, more self-evident, or more efficient than taking good, natural care of yourself.” This is the philosophy of L’Officine Universelle Buly, a reincarnation of the legendary Parisian beauty emporium established in 1803. Since then, it has brought natural skin and body care to seven cities across the world, offering clays, oils, plant-based powders, and other gifts from nature collected by Victoire de Taillac and Ramdane Touhami over the course of their international travels. An Atlas of Natural Beauty is the result of their research and passion: an encyclopedic guide to simple recipes and protocols that will help anyone retain and enhance their natural beauty. This exquisitely designed book allows you to sample Buly’s unique aesthetic heritage as a French apothecary, as well as discover the modern uses, properties, and home beauty recipes for more than eighty exotic and diverse range of seeds, flowers, oils, trees, fruits, and herbs. From apricot and avocado to argan oil, jasmine, and jojoba, each ingredient is accompanied by a gorgeous illustration, its providence, its primary use, and recipes for how to use it as a beauty solution now. These ingredients are easy to find, and the recipes are easy to replicate, whether it’s making a simple oat bath to smooth skin, a sake lotion for your scalp, or a lemon “shine water” to brighten blonde hair. An Atlas of Natural Beauty is the perfect gift for newcomers and obsessives alike, empowering us all to take care of ourselves and feel confident in our skin.
Author: P. W. Bedford
Publisher:
ISBN:
Category : Pharmacy
Languages : en
Pages : 526
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Author: Lyndan Warner
Publisher: Routledge
ISBN: 1317028007
Category : Literary Criticism
Languages : en
Pages : 278
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Book Description
The Ideas of Man and Woman in Renaissance France provides the first comprehensive comparison of the printed debates in the 1500s over the superiority or inferiority of woman - the Querelle des femmes - and the dignity and misery of man. Analysing these writings side by side, Lyndan Warner reveals the extent to which Renaissance authors borrowed commonplaces from both traditions as they praised or blamed man or woman and habitually considered opposite and contrary points of view. In the law courts reflections on the virtues and vices of man and woman had a practical application-to win cases-and as Warner demonstrates, Parisian lawyers employed this developing rhetoric in family disputes over inheritance and marriage, and amplified it in the published versions of their pleadings. Tracing these ideas and modes of thinking from the writer's quill to the workshops and boutiques of printers and booksellers, Warner uses probate inventories to follow the books to the households of their potential male and female readers. Warner reveals the shifts in printed discussions of human nature from the 1500s to the early 1600s and shows how booksellers adapted the ways they marketed and sold new genres such as essays and lawyers' pleadings.
Author: Lindsey Tramuta
Publisher: Abrams
ISBN: 1683358783
Category : Travel
Languages : en
Pages : 442
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Book Description
“Tramuta sweeps away the tired clichés of the Parisian woman with her vivid profiles of the dynamic and creative ‘femmes’ now powering the French capital.” —Eleanor Beardsley, NPR Paris correspondent The New Parisienne focuses on one of the city’s most prominent features, its women. Lifting the veil on the mythologized Parisian woman—white, lithe, ever fashionable—Lindsey Tramuta demystifies this oversimplified archetype and recasts the women of Paris as they truly are, in all their complexity. Featuring 50 activists, creators, educators, visionaries, and disruptors—like Leïla Slimani, Lauren Bastide, and Mayor Anne Hidalgo—the book reveals Paris as a blossoming cultural center of feminine power. Both the featured women and Tramuta herself offer up favorite destinations and women-owned businesses, including beloved shops, artistic venues, bistros, and more. The New Parisienne showcases “Parisianness” in all its multiplicity, highlighting those who are bucking tradition, making names for themselves, and transforming the city. “With stunning photographs and inspiring profiles, Lindsey Tramuta tramples the myths and takes us into the lives of real Parisiennes. Bravo!”—Pamela Druckerman, New York Times–bestselling author of Bringing Up Bébé “Like the subjects of her book, Lindsey Tramuta is a force. The New Parisienne is the go-to chronicle of the joyful, progressive, pioneering women of a city that Tramuta understands with deep intelligence.” —Lauren Collins, New York Times–bestselling author of When in French “Tramuta’s new book posits that Parisian women have been ahead of these radically changing times. But rather than being trendsetters in the stylish sense, they qualify as visionaries and agents of change across spheres of diversity, tech, culture, politics, and more.” —Vogue
Author: Sarah McCartney
Publisher: Frances Lincoln
ISBN: 0711242194
Category : Reference
Languages : en
Pages : 290
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Book Description
'An authoritative guide from two experts who really know their way around scent' – FUNMI FETTO The Perfume Companion is a beautifully illustrated compendium of almost 500 recommended scents, designed to help you pick out your next favourite fragrance. Perfumes have the power to evoke treasured memories, make us feel fabulous and help us express our best self. But with so many out there, how do you choose something new? When the scents in the perfume shop are merging into one aromatic haze, how do you remain focused? And if your favourite scent goes out of stock, how do you replace it? The Perfume Companion is here to help. Sarah McCartney and Samantha Scriven deliver a host of scents for you to try – including bargain finds and luxury treasures, iconic stalwarts and indie newcomers, the lightest florals and the deepest leathers. With insider information about how perfumes are really made, discover hundreds of new fragrances and find the scents to share your own memories with. This is the perfect companion for your scented adventures.
Author: Jonas Hoffmann
Publisher: Springer
ISBN: 1137481463
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Author: gestalten
Publisher: Gestalten
ISBN: 9783967040197
Category : Design
Languages : en
Pages : 304
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Book Description
This book dissects the Buly 1803 universe from A to Z, revealing the stories, tricks and (almost) all its secrets.
