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Author: William Lazer
Publisher: Marketing Classics Press
ISBN: 1613113315
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Author: William Lazer
Publisher: Marketing Classics Press
ISBN: 1613113315
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Author: Rebecca Piirto
Publisher: Probus Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Author: Vijay Singal
Publisher: Financial Management Association Survey and Synthesis Series
ISBN: 0195304225
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
In an efficient market, all stocks should be valued at a price that is consistent with available information. But as financial expert Singal points out, there are circumstances under which certain stocks sell at a price higher or lower than the right price. Here he discusses ten such anomalous prices and shows how investors might--or might not--be able to exploit these situations for profit.
Author: R. Brookes
Publisher: Springer
ISBN: 023050857X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Author: Adam Lindgreen
Publisher: Routledge
ISBN: 1351153307
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
Author: D.H. Stamatis
Publisher: CRC Press
ISBN: 142000025X
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Cost reduction productivity improvement customer retention enhanced bottom line these are the promises of six sigma quality management. But what is six sigma? What are the secrets to six sigma success? By implementing the six sigma philosophy you can save millions of dollars in annual cost savings and product quality improvements. Six Sigma
Author: F. Kohlbacher
Publisher: Springer
ISBN: 0230288367
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Author: Dr Paula Peres
Publisher: Academic Conferences Limited
ISBN: 1910810312
Category : Computers
Languages : en
Pages : 686
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Book Description
Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited
Author:
Publisher: The Stock Market Guide
ISBN: 9608605288
Category :
Languages : en
Pages : 394
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Book Description
Author: Gordon L. Dugger
Publisher:
ISBN:
Category : Ocean energy resources
Languages : en
Pages : 830
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Book Description
