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Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
Get Book Here
Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: Eli Noam
Publisher: Oxford University Press
ISBN: 0195188527
Category : Business & Economics
Languages : en
Pages : 500
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Book Description
People have worried for many years about the concentration of private power over the media, as evidenced by controversy over Federal Communication Commission rulings on broadcast ownership limits. The fear, it seems, is of a media mogul with a political agenda: a new William Randolph Hearst who could help start wars or run for political office using the power of the media. In the light of these concerns about freedom of speech, Eli Noam provides a comprehensive survey of media concentration in America, covering everything from the early media empire of Benjamin Franklin to the modern-day cellular phone industry.
Author: Ruth A. Pagell
Publisher: Global Professional Publishi
ISBN: 9781888998832
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author: Michael Halperin
Publisher: Taylor & Francis
ISBN: 1135932824
Category : Reference
Languages : en
Pages : 464
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Book Description
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author: Abdol S. Soofi
Publisher: Business Expert Press
ISBN: 1947098810
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
This book primarily deals with corporate restructuring through mergers and acquisitions (M&As). It critically examines all functions that must be performed in completing an M&A transaction. Domestic and crossborder M&A’s are very similar in many respects even though differences between them also exist. The book includes discussions of international finance and multinational financial management–the topics that arise in cross-border M&A transactions. Given the increasing importance of China as the second largest economy in the world and Chinese companies’ growing merger and acquisition (M&A) activities globally, we devote the last two chapters of the book to China’s outward foreign direct investment and cross-border M&A activities. Moreover, the second volume includes the case studies regarding Chinese foreign direct investment both in Greenfield and acquisition forms give additional insights into challenging tasks of due diligence and post-merger cultural integration that foreign investors face. The M&A literature is a fragmented field of inquiry. This book brings together important, practical insights from this vast literature in a short, but cohesive form that has high managerial relevance.
Author: United States. Department of Justice. Antitrust Division
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 612
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Book Description
Author: Luise Weiss
Publisher: American Library Association
ISBN: 0838993230
Category : Language Arts & Disciplines
Languages : en
Pages : 146
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Book Description
Aligning with current difficult economic times, this book helps libraries assist users entering or already involved in the small business community
Author: Melissa A. Wong
Publisher: Bloomsbury Publishing USA
ISBN: 1440880492
Category : Language Arts & Disciplines
Languages : en
Pages : 729
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Book Description
Written as a textbook for LIS students taking reference courses, this fully updated and revised seventh edition of Reference and Information Services: An Introduction also serves as a helpful handbook for practitioners to refamiliarize themselves with particular types and formats of sources and to refresh their knowledge on specific service topics. The first section grounds the rest of the textbook with an overview of the foundations of reference and an introduction to the theories, values, and standards that guide reference service. The second section provides an overview of reference services and techniques for service provision, establishing a foundation of knowledge on reference service and extending ethical and social justice perspectives. The third part offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type as well as by broad subject areas. Finally, the concluding section guides the reader through the process of developing and maintaining their own vision of reference practice. This textbook is essential reading for all preservice and working librarians, particularly those concerned with ethical and social justice perspectives on reference work.
Author: Steven W. Sowards
Publisher: American Library Association
ISBN: 0838996353
Category : Language Arts & Disciplines
Languages : en
Pages : 492
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Book Description
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
Author: Hayden Noel
Publisher: Bloomsbury Publishing
ISBN: 1350034665
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.
